Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,424 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23424)
Q&A (195)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Courtney H.
Houston, TX
12 reviews
ULTA is a combination of high end and drug store makeup. I like this place a lot more than Sephora because they have more sales, while still having a wide selection of high quality products. Their variety is very large and the customers can find what they are looking for easily.
michele m.
Patchogue, NY
43 reviews
Ulta is awesome. It is like shopping in a candy store. There is no much to see and so many different products for so many different areas that you may want to address. I got this awesome gel mask which you put in the freezer for like 10 to 15 minutes, and before that I put Pur Tone Up around my eye areas. It really is making a difference, my eyes are not as puffy or as dark, LOVE IT!!!
Katie L.
38 reviews
Ulta has everything you need! They have the best mix of drug store and high end beauty products so it's your one stop shop after watching your favorite youtuber do a haul! I haven't been to the salon there but it's cool that it's a one stop shop. Always have a good time at Ulta.
Maggie P.
Arlington, VA
28 reviews
Ulta is a great store if you dont have a sephora around but the employees are nice. The thing i love about it is that you get money back depending on how many points you have also they sell drug store makeup inside. At the location that i go to there is a salon and eyebrow kiosk so its amazing
Abby S.
6 reviews
My favorite beauty supply store of all time. I love that they stock high end makeup, as well as drugstore. This is my go-to place for everything I'll ever need! It's also nice that they have a salon in most stores. All locations are clean and organized, and have lovely workers!
Emily C.
Tuscaloosa, AL
15 reviews
I love Ulta. Every time I go into the store I end up spending more than planned. I love how they have products in all price ranges. My favorite purchase from Ulta is my Urban Decay palettes. I think all products I have gotten there had good quality. I would definitely recommend.
Ariel C.
Framingham, MA
167 reviews
Ulta has become my new favorite beauty stop. The best thing about the store is their selection of not only mid and high brand products but also of drug store and less expensive brands. It makes being able to be a beauty fashionista more affordable and enjoyable at the same time.
Kelsey L.
Johnstown, NY
29 reviews
Ulta fits comfortably in that niche between your local drugstore and the makeup counter inside a department store. I like that I can often find products there that I wouldn't normally have access to anywhere else. I only wish that the nearest location was closer than 45min away!
Heeral P.
Austin, TX
87 reviews
I love the store in general because it has a good mix of high end and drug store brands. However, the ulta in my local area seems to not have very friendly staff. I do enjoy their reward system and definitely take advantage of it. The special offers they have are great as well.
Danielle R.
53 reviews
I feel like Ulta has upped their game recently. Years ago they were like Sephora's ugly stepsister, but now I feel like they're clawing their way towards the top. Their sales are awesome, their rewards program is actually rewarding, and the lighting in the store isn't horrid LOL
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us