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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,413 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23413)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Maria G.
Chula vista, California
132 reviews
LOVE Ulta. I have found that drugstore makeup tends to be a bit more expensive at Ulta than the drugstore but other than that I have no problem with the pricing. I also love that they carry exclusive brands such as Makeup Revolution and others. Will keep buying my makeup frome here.
Maya M.
Troy, NY
128 reviews
I think ulta is great! I have only been shopping there for a year or two since the store opened up near me and I like the relaxed atmosphere. The staff is super open and friendly and I have never not found what I'm looking for. I like it because I can grab my hair products which aren't super high end and then I can get my high end beauty products in one place. The rewards program is also great.
Nicole S.
Sandy, OR
26 reviews
I like Ulta, mostly due to how close it is to me, but I also like to get hair supplies here as well. I don't think they do makeup as well as Sephora but their salon is very nice. I also like that I get a catalog in the mail with coupons. The rewards system is also pretty good.
Emma G.
Flat Rock, MI
153 reviews
This is my favorite store to shop for makeup! The employees are always so sweet and offer to do my makeup. I come here whenever I buy makeup. They have cheap and expensive makeup. I definitely recommend it. If you get Ulta rewards you can save soo much money. I saved so much money.
Kayla W.
236 reviews
I love this make-up store as well! I love how they give you some deals that way any products you purchase can be cheaper. I love purchasing my lashes here because they have different variety. I recommend becoming a member because you'll be able to earn points and get free items.
Katie C.
225 reviews
Whenever I go into Ulta my favorite section of the store to visit is the NYX lipstick section. It has every color you could want. It's organized neatly and the price is perfect. They have several different types of lipsticks such as matte, butter, glossy, liquid and so much more. The Ulta staff is always helpful when needed and never too pushy. No matter what I go into Ulta for, I always end up at that section before I purchase my items.
Mary M.
Norwalk, CA
33 reviews
I feel like this is also a one stop shop. They work with a lot of great companies that I use products of. I love that they also have a hair salon in the one closest to me and they have a lot of different hair products to choose from. There's always very friendly customer service
Melody O.
Warner Robins, GA
97 reviews
I was so excited when I found out they were putting an Ulta in my town. The day they open I walked in and felt like a kid on Christmas day and even to this day I feel like that anytime I walk in! The staff is always amazing and I can always find at least one item that I make an excuse to buy lol.  This store = great staff, amazing amount of products, clean and just a makeup lovers dream
Belen V.
Austell, GA
93 reviews
Love how I can find great skin care products I suffer alot from acne and Ultra has many products that work amazing on my skin without harming it or making it worse than it already is. Totally recommend you to visit ultra and try the products ultra offers you will be amazed with the worth of quality.
Fenica P.
N Charleston, SC
145 reviews
Ulta is another one of the best choice for cosmetic shopping. They have almost every cosmetic brands from both drugstore and high end brand. I wish they have Kat Von D too there. Their service, delivery, and sale program are really good. Good bargain with BOGO almost every time I shop there
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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