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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,305 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23305)
Q&A (194)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Faith L.
Hammonton, NJ
12 reviews
Ulta always has what I am looking for and more. The prices are always well priced the people are always helpful without being pushy too. I also like the different brands they have. The only thing that stinks is the set up I don't like the "drug store" side and then high end I would be more likely to buy higher end if it went back and forth and I could compare without walking across the store.
Tammi M.
Quincy, MA
161 reviews
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Beauty Junkie Expert
Level 3
Ulta is really the best of both make up worlds. You have the drugstore side that pretty much carries every brand you can think of. So instead of having to run to Walgreens, CVS, Rite-Aid, Walmart and Target to find everythiong you need, you can do it all in one trip. Then if there's a high-end item that you've been dying to get, they've got you covered. There's always sales and a coupon available. 
Diane T.
Everett, MA
23 reviews
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Beauty Junkie Expert
Level 1
Another great beauty store. I love that Ulta sells not only high-end, but they also sell drug store products, which is great. It is a one stop shop for everything. Definitely would recommend stopping by to browse to see what they have. Some Ulta's even have a brow bar and a hair salon!
Kristýna B.
Ralston, NE
226 reviews
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Beauty Junkie Expert
Level 4
Love ulta. They have wonderful promotions and deals every once in a while and I love their April sales. I like their online experience as well as the deals you can find in stores. The only complaint I have are sometimes the people who work at the stores who have every kind of make up slapped on their face and then try to give beauty advice. Less is sometimes more, ladies. No matter where you work.
Cailley M.
Orlando, FL
17 reviews
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Beauty Junkie Expert
Level 3
Love being able to find drug store and higher end products all in one place and the reward system is FANTASTIC. I've had mixed experiences with staff and the cleanliness of the store isn't always stellar, but good sales and their rewards system will keep me as a customer regardless.
Linda C.
24 reviews
I alway buy stuff at ulta if sephora don't sell it. I think it is affordable because they always have sales. The pros is ulta have freeshipping over$50. The con is that they are not allow people to cancel items or orders change. I still will shop at Ulta, but I try to avoid the con.
Sharon M.
Fremont, CA
24 reviews
Much to my hubbys annoyance, Ulta I will forever spend an eternity in your stores. Its great for grabbing those beauty essentials. Great selection of affordable skincare products with a few high end also. Also love their reward scheme, keep an eye on their website for lots of offers
Alicia G.
Henagar, AL
78 reviews
They have everything! It's like walking into a beauty candy store! Whenever I make trips to the city I stop here. The products are great quality and the people who work there are so helpful. If you haven't ever been or heard of this place, just go online and check it out for yourself.
Julia B.
Boston, MA
12 reviews
I love ULTA! They have every beauty product you can imagine, and the service is always excellent. The prices are phenomenal and their kits and gift sets are definitely the best quality around. I highly recommend ULTA, and can't wait to shop there the next time I'm in the neighborhood!
Jacqueline S.
Lake Mary, FL
26 reviews
Ultra provides a wide variety of products. Also, they seem to have a coupon in each week's newspaper and also frequently send me coupons to my e-mail address. Being able to save some money and take advantage of weekly sales gives me an excuse to buy my higher priced beauty picks here.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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