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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,450 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23450)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Angel P.
Sheboygan, WI
54 reviews
Very well-lit stores with a HUGE variety of skin care and beauty needs. Helpful and friendly staff. I would spend way too much money in this store if left to my own devices. All of the Ulta stores I have been in were very clean and well-organized. Shopping online is also very user-friendly and pleasant.
Janielle B.
14 reviews
I'm So Glad To Have An Ulta I Go There Almost Every Week. I Like To Shop For New Things. I Love How They Have A Constant Stock In What They Have. They Could Possibly Have Lower Prices For Their Salon Because It Is EXPENSIVE. The People Who Work There Are Usually Nice but Sometime Not, but That's Their Problem. Overall It Is A Nice Company.
I love that Ulta carries high-end, drugstore and their own line of products. They also have great sales and BOGO offers. It makes it easy to try new items without fear of wasting money. I shop in-store and online. But every time I'm shopping in-store, they point out that something I'm purchasing has a BOGO I didn't notice. I expect the website to know the current promotions, but it's harder for a person to remember every changing campaign, so their people meet my high customer service expectations.
Yumi S.
9 reviews
I like ultra because they carry a mix of name brand and drugstore brand products. I also really like their point system as it allows me to get some $$ off when I use my points sometimes. Great perk! They also have great sample giveaways and I have found many new products I enjoy through these giveaways.
Jessica M.
Citrus Heights, CA
3 reviews
My favorite place to go...Ulta is my beautiful sanctuary in an ugly world. I always fimd something I love here and I alsways have a pleasant time. The rewards program is awesome...free birthday gift, 2x point days, $3 off coupons all the time, plus there is ALWAYS some sort of free gift with purchase on all my favorite prestige brands. Plus I can shop for my favorite high end and drugstore brands all in the same place.
Beth B.
Edmond, OK
9 reviews
I just discovered Ulta a couple years ago. It is the ultimate "girl" store. I love that it carries all kinds of brands and products! It's easy to find things in the store since they're grouped together and the signage is great! The prices compare to a department store. I will definitely shop there again!
Kenzie O.
14 reviews
I enjoy the cheaper makeup options (Like NYX) that Ulta offers compared to Sephora. I think the customer service is not as helpful though. The Ulta brand makeup is ok, but it's you're getting store brand make-up shoot for Sephora. It's nice to have more make-up options, so definitely look in both stores.
Alisha B.
Rochester, NY
312 reviews
I do enjoy a trip to Ulta from time to time. Not my first stop on the glam run but deff a stop when I'm on the hunt for something! I noticed Ulta carries a lot of items that my regular go tos do not specially I'd I have found an item or read a review online and I want to try something. Pretty reasonably priced.
Chanel F.
Norfolk, VA
102 reviews
Just like Sephora, I absolutely adore this store. Here it is an outside of the mall shop so I will go here to avoid the bustle of the mall. They have wonderful products and even some national brand items. I usually scourge their clearance rack which surprisingly has a lot of good stuff most of the time!
Allison G.
15 reviews
ulta is a very nice store. there are lots of options to choose from. i currently have lip gloss from there and i love it. it has good color and it makes my lips feel smooth and look soft. there could be some cheaper prices because it can be expensive nut overall i would recommend this store to everyone.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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