Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,358 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23358)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Adriana T.
Pullman, WA
83 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I love the variety of drug store and high end make up. I think it helps when trying to find side by side dupes as well when you are on a budget. But you can also get all of your essentials in one store. It is one of my favorite places to go when I go back to the city. I am like a little girl in the candy store.
brandy g.
Placerville, CA
67 reviews
i absolutely LOVE shopping at Ulta. They have such a wonderful variety of beauty products. Everything from drugstore to higher end products. I know that I will find what I'm looking for when I go in there. I am always greeted when I go in there and they always have great customer service. Love shopping there.
Rachel L.
Chapel Hill, NC
106 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I only ever buy makeup at Ulta, and the occasional lotion product. I buy luxury and drug store brands there. The staff can be a bit pushy, but it depends on the particular store you are in. I love the samples that are always at the front of the store, and I have found some of my favorite products by trying them out first.
Megan D.
Clarkston, MI
57 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Ulta stores have a great atmosphere: bright, white displays, and friendly staff members who are extremely willing to help you through your purchasing decisions. Ulta brand products are a good (not great) alternative to designer/name brand products, and they are always on awesome sales (like "buy 2, get 2").
Erin S.
Magnolia, NJ
74 reviews
One of my other favorite make up stores. The girls that work there are always willing to help and are very knowledgeable about the products that are available in the stores. If there is something you can't find they will be willing to help you find something similar or order the product that you really want
Jenn H.
Bothell, WA
147 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I can spend way too much time at Ulta, it has every beauty product you could ever want! They have convenient locations that aren't in malls which is really nice. I just decided I like Ulta more than Sephora because with their rewards program you can get money off your order, Sephora just lets you buy products with your points.
Robyn H.
Macon, MO
23 reviews
I love visiting Ulta. The best part of being a shopper there is experiencing a balance between high end and drugstore makeup. My favorite brand there is the Ulta brand, which is affordable and reliable. If you are in the market for makeup, Ulta is the perfect place to visit and play with a variety of brands.
Emily M.
Baton Rouge, LA
67 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Ulta is one of my favorite stores. I love how they carry drug store and high end brands. The store organization is very ideal and easy to navigate. Also, if you find a high end product that you like and ask an associate to find a cheaper version they will! They are all so helpful. Definitely recommend going here!
lawana g.
Ennis, TX
96 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Ulta is Ulta. It's semi local, convienent and stock is usually good. The only descerning thing about them is that not all stores have the benefit brow bar. I am a platinum member so I spend a crap load of money there. I usually go in a mission from something I have seen from youtube and walk out with more.
Aya Z.
Louisville, KY
68 reviews
Ulta is just another Sephora/beauty store. Unfortunately they don't have much of a variety as far as some high brand items however they tend to have a lot of drug store present and Sephora doesn't. I'd also like to add that the point system is much better than Sephoras because I can get discounts on my total when I'm shopping and that's fantastic!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us