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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,521 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23521)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Amber W.
142 reviews
If I'm shopping at ulta, I'm usually shopping online. I don't particularly care for the employees at my local store...on more than one occasion I have asked for assistance and the employee (different ones each time) acted as if helping me was not part of their job. So, while I love the selection and pricing, I usually shop online.
Heidi B.
Las Vegas, NV
68 reviews
Ulta is so excellent mainly because of their huge selection of drugstore make up that you can use their coupon on and in addition they have the buy get one 50% off sale that you can combine it with. This makes for the best deals you can find on drugstore products. However, I wish they would get more of the drugstore new season collections- I have to go to Walgreens or CVS for those.
Ruth G.
Waterford, MI
75 reviews
Ulta is a quick and easy place to shop for beauty products. Unlike Ulta it doesn't have the high end products, but it does the job when I just need to quickly pick some products up. I also love that they have a salon that offers hair, makeup and beauty. I have used all of those services and I had a great experience with them.
Nicole T.
Warwick, NY
32 reviews
Stila Magnificent Metals Glitter and Glow Liquid Eye Shadow

OMG...the prettiest glitter shadow you will ever use. I have 5 shades, all love them al. some are more pigmented then others but they are all beautiful. Gold Goddess and Diamond dust are on the more sheer side. However layerd over eyeshadow they make a beautiful look.
Rachael L.
Piffard, NY
54 reviews
I love Ulta I find things for both myself and my boyfriend. hair products, make up, nail polish. They carry both higher and lower end brands which is great for one stop shopping and their points system is awesome! I would recommend shopping here unless you have questions or would like a makeover for those I would choose Sephora.
Nicole H.
Myrtle Beach, SC
47 reviews
ULTA! I love it. This store just has everything you could need in one place and if not it's online. I have such pride in being a Platinum Member because they literally have all of my favorite brands under one roof. I shop here multiple times a week, it has everything from hair care to facial care, high end makeup to your average, it's literally centered around any type of budget.
Jessica M.
Prior Lake, MN
8 reviews
Ulta is my favorite beauty shop to go to. They have a huge selection of both drug store and high end beauty products which is great. My other favorite thing about Ulta is their point system. They give out so many free samples and they also give so many ways to get extra points which those can be used for to get free products.
Micayla A.
Alexandria , VA
9 reviews
Ulta is definitely my go to place for makeup, skin, and hair products. Their return policy is awesome and I really like that there is a mix of affordable and expensive products. The customer service here has been consistently great across the numerous locations I have visited. Definitely recommend for all of your beauty needs!
Jacey V.
Lutherville , MD
44 reviews
I love this store it's always bright and cheery. Very organized and they have killer sales! They have so many brands from drug store to high end. The rewards card is an extra perk! I also go to the Benefit Brow bar inside of my store in hunt valley md. And love the woman who does my eyebrows. I do wish they had brown tinting at my location.
Angelina C.
113 reviews
High-end beauty products + drugstore beauty products + hair tools + salon + great reward system. Ulta is my go-to for new drugstore releases, plus they're always having Buy 1, Get 1 50% off sales AND double/triple/quadruple reward points per dollar spent. The reward system and variety of brands (and price range) are the main reasons why I continue to shop here.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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