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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,500 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23500)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Candice R.
78 reviews
Their beauty sponge is bomb! I actually use it everyday and love the shape. I use the tip and sides to do my contour and baking and the end to blend my foundation. For five dollars this sponge is really a great bargain and, in my opinion, softer than the Real Techniques sponge.
Andrea B.
Syracuse, NY
59 reviews
Not a big fan of the ulta where i love. No one ever comes to help or ask if you need help with anything I've had them walk right pass me to ask the next person if they needed help. I like the store and all the selections they have, but the store its so big when I walk in and can't find anything I would love help, especially if I'm going in to spend money.
Sarah P.
Anaheim, CA
81 reviews
I LOVE Ulta! I love that they have both high end products, along with drugstore. And they have an amazing section for hair care products. It really is your one stop shop. I have never tried any of the Ulta Brand cosmetics because they are usually hidden up front and I don't see them until I check out. I'll have to remember to pick something up the next time I'm there.
Emily W.
Salem, OH
32 reviews
Ulta is my number one! They sell both high end and drugstore which i love! Their point system is amazinnnggg and they offer many services too. You can purchase makeup, hair care, and fragrance. they sell accessories, nail polish and so much more. Plus my ulta includes a benefit brow bar and a hair salon! definitely a must for all things beauty!
Kelsie K.
Chaska, MN
12 reviews
First of all, you have got to love their rewards program! It makes the shopping that much more rewarding. Such helpful staff, and the store is laid out simply and in a well categorized manner. They often send out coupons, which helps with the price. Some products are a little pricey, but they offer a great variety and you will be sure to find what you are looking for. A little bit more comfortable of a shopping experience for those who find Sephora a little intimidating.
Rachel R.
Stony Brook, NY
28 reviews
I love ulta because they have absolutely everything there. So many high end and drug store brands. They have such a variety to offer in terms of cosmetics, fragrance, and haircare. They also have a rewards program that costs much less to reach the top tier than Sephora. However for luxury products, I still find myself going to Sephora. I feel like sephora has better customer service. I'm almost never approached in an ulta and if I'm spending a lot of money on a product, I'd like the opinion of an employee to tell me if whatever I'm buying suits my skin type or tone. Nevertheless I do frequent ulta and I purchase pretty much all cosmetics there that I can't buy at Sephora.
Drew C.
Knoxville, TN
49 reviews
I LOVE Ulta. I love their points system I'm always earning rewards and free money. I also receive the best birthday gifts. Not to mention the employees in my area are the best. Something to always look out for though is brand events. They have events a lot so you have to go in a lot and be on the look out for the in store ads for free makeovers
Brooke S.
Norman, OK
47 reviews
I LOVE ULTA!!!! Similar to Sephora, ulta has a rewards point system that is amazing. (Free gifts, coupons, money off) they have highend plus drugstore products, and I've always received great customer service in person and online. When I received an order that wasn't completely correct, I was reimbursed with no questions asked. Ulta is amazing.
Amanda L.
Hanover, PA
771 reviews
Ulta is the most amazing make up store out there! I don't really see how it could get any better than it is! The quality of makeup there is excellent. The cons of it is that they don't have the best of prices but the make up provided there is worth every penny and will not disappoint you! They have good sales anyway and I highly suggest you check them out!
Martha D.
Lake City, FL
65 reviews
The selection in my favorite Ulta store is phenomenal. I honestly love going into this store, even if it is for a bottle of nail polish or even a replacement brush or a beauty blender or something small.

My favorite purchase was a hair straightener I got about 4 years ago, that I've absolutely loved and pretty much used to death. I need to get another one.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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