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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,426 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23426)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Amber F.
14 reviews
My favorite product from ulta is the it cosmetics cc cream. I have got my whole entire family and friends hooked on this stuff. It has great coverage without looking cakey. It also has an added SPF to it which is a huge plus during the summer months. My skin has even improved from using this product and I couldn't imagine my beauty routine without it.
Madalyn N.
San Antonio, TX
95 reviews
ULTA is the best. I love this place even more than I love Sephora. I like ULTA because you can find drugstore makeup as well as high end makeup. So if you want to stop by for some drugstore products you can buy that and high end !! I also really like their reward program because you earn points and can redeem them in money put towards your purchase
Bethany W.
29 reviews
I can't go into Ulta and not spend at least $50, but I love that. They have so many great products and the employees are so helpful. I needed to get matched for a new foundation and they were able to pick out the perfect match for me and recommended a couple other products to try. I love Ulta and will continue to shop here for all of my beauty needs!
Mandy S.
Columbus, OH
6 reviews
I love ulta! Their points system is amazing and I love saving them up. I'm a makeup junkie and I like to try new things. Ulta alway has something new to catch my eye. Also they have more than makeup. I get my hair products there and earn points on them as well. I love how they have high end and drug store products all in one place. Ulta is amazing!
Nicole P.
Independence, OH
14 reviews
Five stars is not enough when it comes to ulta! I am absolutely obsessed with this place. They have everything you could ever need from makeup to hair supplies and everything in between. I love that they offer services as well such as manicures, facials, and brow services. They often have sales and promotions, plus when you sign up for their free ultamate rewards card, you earn points on every purchase which can lead to a discount on future purchases. This place is the best!!
Yaritza O.
65 reviews
I love shopping at Ulta! This store carries so many different brands not only high end but drugstore too. I love how it has a Beaty salon inside and you can also buy hair/nail products here. It's honestly a one stop shop, However, if you rather want to shop ALL high end Sephora might be better for you. I just wish Ulta offered more sales on higher end make up.
Ulta is one of the favorite places where I buy makeup. The advantages make me feel like a valuable member of platinum, but even when I was a regular member of rewards they also felt love. I love how your points in this store do not expire, and can be redeemed as credit in the store. It's like having more money to buy makeup ... to spend on more makeup! LOL. There are times where you can get 3x or 5x points also in buying the products of a certain brand. Platinum members also receive a sale at the end of the year which is 20% off at all
Sasha S.
Houston, TX
108 reviews
Ulta is the perfect "everything" beauty store. They not only have makeup but also have hair products and in some stores salons. They supply not only high end brands but also the lower drug store brands that I love. It's a beauty store so you're able to swatch and try on in the store and you get points for the dollar amt spent in store or online.
Andrea B.
Syracuse, NY
59 reviews
Not a big fan of the ulta where i love. No one ever comes to help or ask if you need help with anything I've had them walk right pass me to ask the next person if they needed help. I like the store and all the selections they have, but the store its so big when I walk in and can't find anything I would love help, especially if I'm going in to spend money.
rebekkka g.
157 reviews
One of my favorite beauty stores out there. I just wish they had more employees it never seems to be enough. They have both affordable and expensive products plus in between. I just hate waiting to check out for 10 min when I've only shopped for 2-5. I would recommend this store to everyone because they always have a bit of something for everyone.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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