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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,441 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23441)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jessica S.
Saraland, AL
27 reviews
Sephora is higher end items and Ulta is the playground of highend and drugstore all wrapped up into one. They have everything from accessories to hair and beauty tools to all the makeup and skincare you can find. Perfume choices are amazing and they carry Chanel which is fabulous! I highly recommend them and they usually have some sort of promotion or amazing sale going on!
Angela J.
Arlington, VA
51 reviews
I shop for all of my beauty products here. I love it and the store layout is extremely easy to follow. In addition, the people who work there are very helpful. They typically have a worker that is assigned to each major brand so they are able to help you with all the details of each brand's product. I would recommend you stop on in if you ever come across an Ulta!!
Steffiny K.
88 reviews
I love this store! I really don't like to shop, but I know that Ulta will have whatever I am looking for. I have never been able to find foundation that actually matched my skin tone AND had the consistency I wanted, but Ulta's staff helped me find one that worked best for me.
I also love the promotions, discounts, and free items that the store offers.
Jocelyn D.
Perris, CA
62 reviews
Honestly if I had to pick one place to shop at for the rest of my life it would be ulta. I love it it has a lot of choices anything from drugstore to high-end and nails to hair and everything beauty. If I need to buy multiple things but don't have much time to go to different stores I go here because it really is a one stop shop love it love it love it
Rachel S.
Clifton, NJ
29 reviews
I love that ulta has a little bit of everything. Drugstore makeup, high-end makeup, hair products, nail products skin products, etc. I go here for all of my beauty essentials! My only complaint is they do lack on some high-end brands, and depending on the location depends on what they will have. For example; my local ulta only carries brow products from anastasia beverly hills. However i know of other locations that carry more than just brow products. It just depends on the location!
John Bryce P.
Jersey City, NJ
50 reviews
Ulta is a amazing store when you join they give you actual money that you can use for future purchase they are mixed with drugstore or high end so it's a good mixed if your on the budget. I would always shop on Ulta because they have good costumer service and return policy too
Meril C.
161 reviews
One of my favorites when shopping for beauty products. Sales assistants are usually very knowledgeable and helpful and will help you locate the right product for you and even give you tips on how to apply and which products would make it easier. I wish all their stores had a great selection of perfumes (more smaller stores issue that they don't carry that money)
Lauren D.
Cincinnati, OH
99 reviews
Ulta is so much better than Sephora tbh, I mean they are so sweet when you walk in the store and have way more sales for products. My first time in Ulta I was new to makeup and one lady walked me through the entire store and helped me pick out a sort of starter kit for myself and she did everything she could which was super sweet, so I will always have a special love for Ulta.
april s.
Sherwood, AR
142 reviews
Love going here. I had never really been until about 3 years ago for prom when I was trying to figure out what to do for makeup wise. We had recently gotten one and I had went in to try on some and the lady basically put it all on to see how I liked it. Which was really nice of the lady. Really reccomend ulta for your makeup needs they have everything.
Melinda S.
Bladenboro, NC
81 reviews
I love shopping at Ulta. It is cheaper than Sephora (not the high end brands) and it also has drugstore brands along with high end. The hair and nail section is huge with many different products to try. I like that they always have sales and their point system or rewards card is really cool because you can use your points for money off of other products.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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