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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,490 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23490)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Gabriela V.
Lawrence , KS
34 reviews
I am physically unable to go into this store and come out empty handed. They have everything and anything you could need. All the way from waxing and hair treatments to the actual products and utensils for you to do it yourself. If you haven't been to one of their stores before, leave whatever you're doing and go to one NOW, I promise you won't regret it!
Wendy F.
Marietta , PA
19 reviews
My favorite thing about Ulta is that they carry a lot of the high-end lines, but they ALSO carry drug store brands. Their selection of hair care products is also amazing. The staff is always helpful, and I LOVE that they offer so many perks and discounts in their rewards club. Last summer I got a coupon for a full size Clinique foundation (which I really liked, btw) and they are constantly adding perks for Platinum members.
Lauren S.
Plattsmouth, NE
36 reviews
By far the best variety of products, both in store and online. BOGO sales beat the prices at the drug stores near me, as well. My only complaint is that my local stores no longer do sample products (not sure if this is now company-wide?) which I feel leads to more waste as if I don't like a product I will return it, as opposed to getting a sample and avoiding purchasing it.
Elise N.
Waukesha, WI
96 reviews
Ulta is my go to for any makeup or perfume needs. They have a great selection of brands and different types of cosmetics that I can't always find what I need. It is easy to find everything because it is nicely organized. My only qualm is that most of the mini sizes are in the checkout line so I feel like I am blocking people in line while looking at them.
Elisha B.
203 reviews
I went in the store SUPER excited about it because I LOVE makeup, well I needed help finding my shade and the associate was REALLY rude about it. She wasnt doing anything but talking to another person but when I asked for help she told me she had to do do this lady eyebrows and pointed me in the direction of the makeup. If I knew my shade I would have just bought it and not asked if she could hep me. Other than that bad experiece Ulta seems as if its a really good store.....just not in my town
Kylie B.
Port Orchard, WA
18 reviews
The Dermalogica Superfoliant is AMAZING. It has active charcoal in it so it is an antiaging properties in it and when activated by water and massage on your skin for a minute it's sloughs off all of the dead skin and give you a more youthful glow to your space and then your make up goes on a lot nicer and smoother and just gives you an all day glow that last
Yadira R.
Las Vegas, NV
123 reviews
My favorite beauty store of all time, from high end make up to drug store make up. Facial mask, shampoos, everything beauty. The employees are always helpful and informative. I never leave empty handed. I enjoy their points for cash system aswell. (Cash you can spend at ulta) and most brands if you spend a certain amount come with freebies ❤ Ulta
Shannon H.
Washington, DC
11 reviews
Ulta is a great store. I really wish they had one in Washington, DC, because currently I can only shop there when visiting my parents in the suburbs. I love their weekly coupons and deals, they always make me feel like I'm getting a great deal (even though I usually end up spending more than I want to haha). Their brand selection is less wide than one of the other beauty stores, but it is constantly improving and I love that you can get drugstore brands and higher end brands in one place!
Chela W.
Hillcrest Hts, MD
103 reviews
Used to not really care for this store and it was second best to Sephora. Opinion based on selling drug store products. But their loyalty program is the bomb. Actually better than Sephora's. You can't beat the free products you get with of course a minimum purchase. As well as who doesn't love points to transfer to money you can use towards your purchase.
Liz W.
Henderson, NV
79 reviews
I love this store! The layout is great, you know where to go for low end to high end. The music is a little too loud for me but it's not a big deal. I do wish the selection was a little larger and that the deals were better. I usually only shop during a sale or after a holiday. Depending on the store the staff is extremely helpful or completely ignores you.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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