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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,456 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23456)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Britney D.
9 reviews
I LIVE BY ULTA!! Ulta is my life I go probably once a month based on what they send me that's on sale and what I need. I'm never disappointed when I go there and I'm always down for a price so low it's a steal. They have the best brands and I never have to worry about them not having a product I want. Plus they have a rewards club that actually gives you money back which I alsolutely love! Who doesn't love free money to spend on cosmetics?!
Victoria K.
La Plata, MD
56 reviews
This is how far my go to place for beauty products. I can get everything from high end to low end. Hair products to makeup. Skin care to nail care. There are just endless possibilities in this store. Not to mention the friendly atmosphere at every single location you go to along with how clean they keep their test samples and displays. I really love shopping here.
Deanna C.
6 reviews
I really like to go into the Ulta closest to me, as it is bigger than the Sephora. However, the employees tend to stay behind the counter and not offer their help. They are usually very friendly, but you must ask for their help if you need it. However, I would recommend Ulta to anyone, with many brands and options because all makeup lovers could find what they need.
Joanne R.
Coram, NY
10 reviews
The amount of time and money I spend at this store is a bit alarming, but shows that it is one of my staples. I love ulta because they have the high end brands such as Tarte, Too Faced, etc, as well as all of the drugstore brands. And they have a great hair care/products section. I am a platinum cardholder member because, well, I cant get enough of this store!
Faith P.
65 reviews
Ulta may be my favorite beauty supply store there is. I love being able to get my drugstore and premium brands in one trip. I most likely visit an Ulta every 2 weeks and spend much more money than necessary. My only gripe is that some Ultas are VERY disorganized. There are some days when most drugstore products are out of stock and moved into incorrect spots.
Bryttni V.
Bremen, IN
88 reviews
I just recently started shopping here but I have been pleased thus far with my experience. I have never been into the store but I have purchased from them online. They offer some really great deals and sales, I receive points for my purchases because I joined their beauty club, and free samples with my order. Shipping was fast and the website is easy to navigate
jess c.
7 reviews
I am relatively new to Ulta, but I love it just as much as any other beauty store! My favorite Ulta discovery has been the NYX line of cosmetics. I generally only shop at Ulta when I am seeking brands not carried at Sephora (NYX, Tony Moly, lower end cosmetics), but I have occasionally made higher-end purchases there because their location is easier accessed.
Mellisa M.
15 reviews
My local store is in a very convenient location and the girls are very helpful. My elderly father likes also going in there they always give him great personal service when he needs to get gifts for all of his daughters and granddaughters. My only complaint is they have stuff that is online only but when I do buy stuff I don't like their return policy is good.
Angelique W.
4 reviews
The closest store is an hour away from me so when I go to it I'm in there for some time and I don't always walk out with something. Every time I have been in there the staff is awesome super friendly and very helpful. I love make up but I still have so much to learn and they are great about answering all my questions even the ones that might be a little silly.
Hilda M.
29 reviews
nunca tienen los productos que necesito siempre esta todo agotado aparte de que las empleadas son muy poco amables y serviciales incluso pareciera que les molesta que les hagas preguntas como si ese no fuera su trabajo, des-afortunadamente en mi ciudad hay muy pocas opciones para comprar artículos de belleza y es por eso que tengo que regresar a la tienda de otra manera no lo haría
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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