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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,336 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23336)
Q&A (195)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Deanna C.
6 reviews
I really like to go into the Ulta closest to me, as it is bigger than the Sephora. However, the employees tend to stay behind the counter and not offer their help. They are usually very friendly, but you must ask for their help if you need it. However, I would recommend Ulta to anyone, with many brands and options because all makeup lovers could find what they need.
Bryttni V.
Bremen, IN
88 reviews
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Beauty Junkie Expert
Level 2
I just recently started shopping here but I have been pleased thus far with my experience. I have never been into the store but I have purchased from them online. They offer some really great deals and sales, I receive points for my purchases because I joined their beauty club, and free samples with my order. Shipping was fast and the website is easy to navigate
Faith P.
65 reviews
Ulta may be my favorite beauty supply store there is. I love being able to get my drugstore and premium brands in one trip. I most likely visit an Ulta every 2 weeks and spend much more money than necessary. My only gripe is that some Ultas are VERY disorganized. There are some days when most drugstore products are out of stock and moved into incorrect spots.
Joanne R.
Coram, NY
10 reviews
The amount of time and money I spend at this store is a bit alarming, but shows that it is one of my staples. I love ulta because they have the high end brands such as Tarte, Too Faced, etc, as well as all of the drugstore brands. And they have a great hair care/products section. I am a platinum cardholder member because, well, I cant get enough of this store!
jess c.
7 reviews
I am relatively new to Ulta, but I love it just as much as any other beauty store! My favorite Ulta discovery has been the NYX line of cosmetics. I generally only shop at Ulta when I am seeking brands not carried at Sephora (NYX, Tony Moly, lower end cosmetics), but I have occasionally made higher-end purchases there because their location is easier accessed.
Karol G.
Turpin , OK
331 reviews
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Beauty Junkie Expert
Level 5
I go here often. I love how they have high and low end sides. I love how they have a variety of products and how you are not limited to just a single thing. I also love their rewards program and I love when they have the buy one get one 50% off. My only complaint is the staff they are always very rude and that is why I always shop online when it comes to ulta.
Angelique W.
4 reviews
The closest store is an hour away from me so when I go to it I'm in there for some time and I don't always walk out with something. Every time I have been in there the staff is awesome super friendly and very helpful. I love make up but I still have so much to learn and they are great about answering all my questions even the ones that might be a little silly.
Hilda M.
29 reviews
nunca tienen los productos que necesito siempre esta todo agotado aparte de que las empleadas son muy poco amables y serviciales incluso pareciera que les molesta que les hagas preguntas como si ese no fuera su trabajo, des-afortunadamente en mi ciudad hay muy pocas opciones para comprar artículos de belleza y es por eso que tengo que regresar a la tienda de otra manera no lo haría
Kaitlin Y.
Atwater, OH
54 reviews
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Beauty Junkie Expert
Level 2
I have a love hate relationship with Ulta. The employees are always so hit or miss. You can go in there without makeup on when it isn't busy and they won't say a word to you but if you go in there with a full face of makeup they will be all over you for a sale. Atleast that's how the one in my town is.

Other than the crappy customer service they sell pretty good products.
Alicia L.
21 reviews
I love ulta don't get me wrong. But the last time I was there the staff was not very friendly and I LITERALLY got asked just about 8 times if I was finding everything alright and often by the same person. I was just checking out some new items and reading about them and obviously I wasn't going to steal anything. Just left me off beat and not feeling welcome.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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