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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,409 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23409)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Bernadette N.
Waldorf , MD
168 reviews
I've been going to Ulta for over 16 years. I love browsing all the makeup and skincare products. I almost always leave with something good. Their salon, though, is hit or miss. The stylists at my local Ulta seem to change all the time. Though, the pricing is pretty reasonable. I love the rewards program and have been Platinum for years. It would be nice if there were more rewards and perks for being Platinum.
Katelyn J.
Elizabeth, NJ
54 reviews
I love going to Ulta. The one by my house has a benefit bar which is an awesome tool for getting your eyebrows done. They always have a drugstore side and then a higher end. The associates are always very nice and helpful. I haven't used the salon in the back but every time I see someone leaving their hair always looks amazing, and it's awesome because they have a hair care section along with tools they can recommend to their clients. The only thing I really don't care for is their rewards program. I like Sephoras better. I honestly don't care about saving an extra 10% off, I'd rather have samples I can use and rack up points.
Kelly B.
68 reviews
I love that Ulta combines both the high end and more affordable brands in one convenient place. However, their prices are a tad higher compared to other drugstores, but I think this is balanced out with their weekly coupon they have. They also have sales on higher end brands every once in a while, so it's a great place to score a great deal. Other stores, like Sephora, rarely have sales on popular products.
Robin C.
Kansas City, MO
9 reviews
Ulta is my go-to place for beauty products. Their make-up selection is out of this world and their employees seem to be very knowledgeable about the beauty industry. They provide great recommendations based on your needs/wants. However, what they gain in product knowledge, they lack in services. I recently got a gel manicure at an ULTA and it was terrible. The esthetician seemed like she had never done a gel manicure in her life; getting polish on my skin, not cutting my cuticles and didn't even include quick massage at the end (hello! that's the best part!). 
Arren S.
Sn Bernrdno, CA
102 reviews
A great store with a large range of items. While many beauty stores only cary high end products ulta caries a large variety of lower end makeup as well as the high end sought after brands.

Biggest complaint is that while i may be very interested in a product at ulta they do not offer samples so if i am considering purchasing a product but want to test it first I must go to another store to get the sample.
Lindsay C.
Montrose, MI
48 reviews
Another one of my favorite makeup stores! What you can't find at Sephora, you can typically find here! You can always find a discount on something here as well. I also like that they offer beauty services in store. What girl doesn't like getting makeup and her hair done?! The products are great but the shipping needs a bit of improvement-- makeup needs to be a bit more secure in the box so you don't end up with a loose pigment eyeshadow when you didn't even purchase loose pigment. Highly recommend :)
Adriana B.
San Francisco, CA
56 reviews
i love how Ulta has their drugstore makeup on one side and the high end on the other. Anything you are looking for you will definitely find in here. i am obsessed how Ulta has a sale going on. Don't forget to sign up, you will receive emails and catalogs of their upcoming sales. I love when they have their BOGO sale on drugstore makeup. If you refer friends you will automatically get $10 emailed to you. Check them out!
Jordan C.
Dallas, TX
178 reviews
My favorite beauty source. Their stores are bright, clean, well curated, and their associates are extremely helpful. Ulta's selection is almost overwhelming, and they are rarely out of stock of the products I am looking for. Their return policy (you can return anything within 60 days- whether it has been used or not!) makes it easy to try different products without risk, and they never complain or interrogate you as to why you want to return something. I'd say on average I'm in Ulta about once a week or more. It's become my favorite store, and I'm addicted!
Sam L.
66 reviews
The staff have been very helpful, but do not hover. When I went to get my birthday gift (and nothing else) I don't feel judged or obliged to buy something. prices are in line with Sephora, although Ulta's house brand is cheaper and includes more things. Ulta has a lot of items and some brands that Sephora doesn't, particularly Ulta sells drugstore makeup, but at a higher price than most drugstores would.
Jennifer C.
York, PA
89 reviews
This review is tricky. I get fantastic customer service in their stores. But online, their customer service is absolutely terrible. If you can buy it in the store, do it. They need to offer flash shipping like Sephora because sometimes you just need one thing and you don't want to pay $6 in shipping or try to make a $50 order. I also think their points system is way better than Sephora; so there is a plus.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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