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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,486 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23486)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Nicole C.
171 reviews
Oh my, who doesn't love Ulta. You can purchase high end make up to low end make up all in one trip. Plus, all the stuff in between. They have hair products, purfume. I love the rewards program and they always have coupons. Free sample size gift on your bday! I love shopping at this store. You can get your brows done and there is a hair salon. I get my daughters hair done there everytime she is due for a trim, cut or just a style. There is one lady who is the manager of the salon where we go and my 11 yr old loves her, she takes her time asking my daughter questions on how she would like it to look and it always comes out great. Yes, I could go to one of those $10 places to get her haircut but my daughter has wavy very thick hair and out of all of the places we've been to, Ulta is they only one who can cut and thin her hair out correct. Props to @ulta! ūüíá ūüíĄ#hair #makeup #EverythingInBetween
Sara J.
Sn Luis Obisp, CA
74 reviews
Ulta is my go to place for make up anymore! Way cheaper than sephora in some cases and can be way less crowded as well! Love the fact that they carry the drugstore brands as well!
Jennifer J.
Brunswick, GA
145 reviews
Mmmm where to start. I love love love shopping and Ulta is/// was one of my favorites. My sister has dementia we were at a local store and she had her bag for shopping and her purse and when your shopping and your carting 2 bags and accidentally put products into her purse instead of the shopping bag and the lady comes out screaming I SEEN THAT I SEEN THAT, I'm calling police give me give me what's in your purse....... my sister confused & was in shock to realize she put items in her purse and not shopping bag, as I'm trying to explain she tells us to leave with out ever returning she has a disease and had every intention of purchasing her items. It will be a while before I shop there again! The store was full of people and embarrassing. She wouldn't even let me speak to explain her condition...... for god sakes My sister is a platinum member with a credit card... I almost wanted to call or email the franchise and get this woman fired but part of me thinks why???? What if she's a single mom why even waste my time........ It's been months and I can't get myself to go back or call the lady to explain.
I'll never shop at that specific store again!
Maya S.
480 reviews
Ulta es una tienda de art√≠culos de belleza que no s√≥lo vende productos de belleza y cuidado del cabello sino que tambi√©n ofrece el cuidado del cabello (corte de pelo, color, estilo, etc.) y maquillajes de belleza. Ulta ofrece puntos a sus miembros que pueden canjear por art√≠culos de belleza y cuidado del cabello. Los miembros de Ulta ganan estos puntos cada vez que compran en Ulta. Ulta ofrece muestras gratuitas (en la tienda a menudo tiene que pedir las muestras), as√≠ como ofrece un club de cumplea√Īos (tiene que inscribirse en este club en l√≠nea.) Ulta tiene especiales semanales y mensuales. Puede comprar en l√≠nea o en una ubicaci√≥n de ladrillo y mortero cerca de usted. Estoy dando a Ulta s√≥lo cuatro estrellas debido a la tienda de Jackson, Michigan. A menudo tengo que buscar la ayuda de sus empleados. Puedo hacer vueltas en la tienda sin que un empleado me pregunte si necesito ayuda. Sin embargo, las cuatro estrellas son para la variedad de productos y servicios de Ulta, as√≠ como en especialidades de tiendas (hace unas semanas asist√≠ a una promoci√≥n de cosm√©ticos de IT donde me enter√© de nuevos productos y recib√≠ muestras). En realidad, me gusta Ulta mejor que su principal competidor, Sephora. 
Jessica A.
Hixson, TN
114 reviews
I love their points system and the option to add free samples to my order. Each time I've ordered from them my palettes have arrived in perfect condition, and packaged very well.
Mariah G.
Manteca, CA
50 reviews
My experiences at ulta have not always been the best, but since I have one in town I go for convenience sometimes. Mostly get lashes there, which they have a lot at decent prices
Erica S.
50 reviews
Ulta is my one stop shop for all things beauty! I love that I can walk in and grab my Redken shampoo, Bare Minerals foundation, Urban lip, Ulta mascara, and all other beauty products in one store. I mean we are talking prestige makeup, drug store makeup, razors, cotton swabs, shampoo, nail supplies, body wash, lotion, skin care, etc. Ulta just really outshines the competition when it comes to the convenience of being able to get all things in one place!

I have a Ulta Credit Card and I get double points on each purchase when I use it, so I LOVE that. I love the loyalty program and how easy it is to rack up points and save money!

There is always a coupon out and the birthday gifts are always wonderful. I got a free $19 Urban Decay eye shadow this past year! There seems to always be a fun free gift with purchase available as well.

I'm just a fan for life. I get everything from this store. Go Ulta!
McKenna C.
33 reviews
I buy all of my makeup from here. I don’t go anywhere else to buy makeup. It has all makeup in one place so you don’t have to go somewhere else to buy one product that you want.
Meggan P.
52 reviews
Basically my second home. If I'm not at the store I'm looking at the app on my phone filling up my cart ūüėā I just can't say no when they have so many great deals allllll the time
Amy W.
Litchfield, MI
48 reviews
Ulta is a beauty supply store that not only sells beauty and hair care supplies but also offer's hair care (haircut, color, style etc) and beauty makeovers. Ulta offers points to its members that they can redeem for beauty and haircare items. Ulta's members earn these points each time they purchase from Ulta. Ulta offers free samples (in store you often have to ask for the samples) as well as offers a birthday club (you have to sign up for this club online.) Ulta holds weekly and monthly specials. You can shop online or at a brick and mortar location near you. I am giving Ulta only four stars because of the Jackson, Michigan store. I often have to seek out the help of its employees. I can do laps in the store without one employee asking me if I need assistance. However, the four stars is for Ulta's variety of products and services as well as it's in store specials (a few weeks ago I attended a IT cosmetics promotion where I learned of new product and received samples). I actually like Ulta better than its main competitor, Sephora.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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