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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,424 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23424)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Sierra K.
Hampton, VA
71 reviews
I love ulta. I understand that there has to be completion with businesses but I wish everything ulta has sephora had too and vice versa. Still love ulta and it's closer to my house than a stand alone sephora. 
Krista B.
144 reviews
I am a huge fan of Ulta! When I first got very into makeup I was all about Sephora until I found Ulta! I love that they carry a larger variety of products at all price points! I also prefer their rewards program!
Kelly S.
Sacramento, CA
410 reviews
I like this place because they have a lot of stuff sometimes you can get a lot of bang for your buck especially with Ulta products however I feel like the girls behind the counter need to be trained a little bit better
Tanya C.
Geneva, NY
69 reviews
One of my absolute favorite places to go and lose myself in when I need some me time.. Ulta has everything that I look for when I need to some self therapy, or when I would like to fine something for my daughter, or mother..
Brooke S.
marrero, LA
32 reviews
Love love love Ulta. They always have the best prices and are super knowledgeable about products. Ulta has the best of both worlds whether you are on a budget or not it's the perfect place to get your supplies!
Maria R.
Tacoma, Wa
124 reviews
I love shopping online through ulta because I always get my products quickly ! Plus they always send you samples of products and it's like 3 samples not just one. I recommend enrolling in their points program!
Katelin L.
Christiansbrg, VA
261 reviews
I love ulta it has all price ranges cause
They carry drugstore and high end it's a good store for everyone. Everyone I go into the store the workers are so nice and always willing to help you with any questions?
Sarah N.
Tazewell, TN
181 reviews
I absolutely love Ulta. I always walk out with something. I can spend half of what I do in sephora at Ulta and still get products that have the same quality. Great brands, great prices, and a huge variety!!
Becka P.
Yukon, OK
94 reviews
I love that ultra has both high end and drug store makeup! I love that they have testers of all their products making it easy to find exactly what you're looking for! I've never had a bad experience here!
Gaby R.
122 reviews
Ulta has all your beauty needs from Waxing,Prestige makeup, salon brands (and an actual salon), a dermatology station for facials and other skin treatments, drug store brands, hot tools, fragrances, nail polish and hair accessories...Ulta has everything. The brightness of the store is friendly and welcoming just like their employees. There are tons of sales, discounts and free gifts. As a reward member you can also earn store credit to spend on anything in the store! Live Laugh Love Ulta
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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