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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,448 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23448)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Emma s.
Alameda, CA
32 reviews
Ulta is a great place to find lots of your must needed beauty necessities. here there are many different unique brands new to the beauty world and the most popular brands to. Most of the products from Ulta are great quality. Occasionally you will find that you have bought a broken product, which you can return with the receipt.
Melissa Y.
Concord, NC
13 reviews
I love shopping at Ulta for all my skin care and beauty needs. It is really a one stop shop and if I can't find it in the store, their online store probably has it. Their selection is great for every budget and their staff is very helpful. I love how the weekly paper always has an Ulta coupon as saving money is important to me.
I go to ULTA for any of my personal care needs. They always have sales on my favorite brands...and I got my first Naked palette there when I was with my sister. Any time I think of that place I get super excited and most of the time all I do is go in to look and come out with dozens of little goodies...definitely a go-to place!
Jamie A.
306 reviews
I love that Ulta has both high-end and drugstore brand products. I can always count that they will have the product that I'm looking for. Their hair care selection is also very large, and I can typically find what I'm looking for here. They usually have sales going on which is nice as well. The rewards program is an added perk.
Samantha m.
morgan hill, CA
119 reviews
I like ulta for the most part but they don't have all of the high end product that i normally buy but when looking for drug store brands they have everything i could ever dream of. plus the benifit bar is the only place i will get my eyebrows done. it's the only other place besides sephora that i will go to for my make up needs
Sierra S.
Oklahoma City, OK
24 reviews
Ulta is a great place to shop if you're trying to compare name brand makeup and much of the staff seems to be helpful AND knowledgeable. They can be affordable but it depends on what you buy. But they do give you free stuff on your birthday and send out coupons. Plus they have sales which sephora doesn't really do. Check it out
Alex O.
Tucson, AZ
22 reviews
Ulta is amazing very affordable! Some products are expensive but their is a section where they have amazing drug store products and I love them so much! They work like a charm. It's a good store as well because you find literally everything at Ulta from mascaras to eyeliners to highlighter to foundations and everything honestly
Brittany P.
Aumsville, OR
5 reviews
I love Ulta! I purchase 90% of my makeup, face care and haircare there. My favorite purchase would be my Urban Decay palette, the quality is amazing! If Ulta was closer to where I live I would definitely shop there at least once a week. I would absolutely recommend shopping at Ulta! Plus you get $3.50 off your purchase of $15!
Haley B.
Evansville , IN
199 reviews
I've bought a few things at ulta, ranging from a curling iron, shampoo and conditioner, to make up. The curling iron was great but that's not because it came from ulta. Their shampoo and conditioner is crazy expensive and I'm not s fan of their make up. I have found drug store make up better than ulta. I think it is over rated
Eva P.
Santa Cruz, CA
20 reviews
ULTA IS MY FAVORITE STORE! Every time I walk in, there are endless possibilities for buying new affordable products. This store has it all! I'm not a big online shopper and Ulta always has the products I wanna try and see in person before I purchase them. From li[sticks to hair products to face washes, Ulta is the place to go.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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