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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,484 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23484)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Paige C.
100 reviews
Ultra is a great business. They have great ultra products if you are looking for an affordable product but they also carry some of my favorite high end products. The customer service is awesome and you can try anything before you buy it. I frequently shop here!
Danielle K.
Annandale, VA
608 reviews
I love my Ulta, I have one 5 minutes from my house. They have a wonderful mix or high end and drug store products that everyone loves....and do the best sales ever! The staff are great and eager to help when you bust the store and their online store is great too.
Lex A.
31 reviews
I love how I can purchase high end as well as low end products from this store. I come to ulta pretty often in search of makeup and skin care products like the Tony Moly Sheet Masks. I would recommend my friends to come to this store, from beginners to advanced.
Chelsea P.
Kansas City, MO
16 reviews
Ulta literally has everything a girl could dream up. The prices range from affordable to expensive but it depends on the brand you select. I love everything I have ever bought out of there. If you are a makeup lover or even just beauty this is the place for you!
Christiana S.
Chelsea, AL
115 reviews
 This place is amazing and there are many great deals to be found you'd be surprised at some of the wonderful offers that they have on some of the top beauty products available in their staff is very knowledgeable and able to give advice for your specific skin or hair type!!!
Kristen F.
Schenectady , NY
182 reviews
Ulta is hands down my favorite place for all things makeup, skincare, and beauty!! I love that they carry both drugstore and high end brands so I can shop both and compare!! Plus the staff have always been super friendly and helpful (unlike some other stores)
Tiffany B.
LaGrange, IN
69 reviews
I love Ulta, because they carry high quality brands! I got my first pigmented eye shadows from them (Ulta brand), and they are my favorite for everyday wear! Some of the employees are a little stuck up, depending where you shop, but for the most part they are helpful.
Talys H.
39 reviews
I love ulta so so so much! I can buy "drugstore" makeup and high end makeup. Everything can be affordable. I always buy my makeup and other skincare products here!
Mariah D.
54 reviews
This place is awesome for both over the counter makeup and high end make up. Also for high end hair products as well. All for a great price. Everything is such a great quality. Their makeup brand is amazing. Its great quality and great price and worrh it.
Erika S.
19 reviews
I love ulta because they have a grand variety of brands on all type of price ranges. They have both expensive and inexpensive products. I tend to go to ulta for makeup brands that Sephora usually doesn't carry. I also love how they have more deals. 
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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