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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,446 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23446)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Mandy C.
Elk Grove, CA
240 reviews
I love Ulta! They always have the best deals, whether it's buy one, get one or buy two, get one.. they're totally worth it. This is where I go to stock go on my NYX products and hair care. They also seem to not run out of stock as fast on new product releases like new higher end palettes! Ulta is also more convenient since they usually local and aren't attached to malls.
Sarah W.
Liberty, SC
144 reviews
This is one of my favorite makeup stores since they carry both high end and drug store makeup. This is the only place I can find NYX products. And there arentester like in Sephora so you can find what you like and your shades. And it's closer to where I live than the one Sephora store anywhere near me unless I go to NC. And the people are, for the most part get helpful and polite.
Becky W.
Winter Spgs, FL
289 reviews
I haven’t had the opportunity to test a lot of Ulta brand beauty products. However, I love shopping on their website. Easy to navigate, great pictures, wide variety of low to mid range prices products.
Kaitie K.
Huntsville, AL
69 reviews
Ulta is my favorite makeup store. Not only do they sell drug store makeup as well as luxury brands, but they have a great rewards program and pretty good coupons. Around the holidays and a few other times a year they have some good sales going.
The staff can be a bit pushy but nowhere near as bad as some of Ulta's competition.
Stores are usually clean and spacious.
Lisa B.
Walled Lake, MI
130 reviews
I shop at Ulta for everything from prestige brands to drugstore brands. There are a few brands that I can’t get there so I have to go elsewhere but for the most part it’s a one stop shop for me!
Angel D.
172 reviews
The store itself is great, I gave it 3 stars because the employees there can be rude, and definitely not helpful. I myself do not ask for help, as I know what I'm looking for for the most part when I enter a store, but a friend had a bad experience there. I can definitely see how that could happen. Definitely not a store to go into if you are looking for advise.
Wendy B.
Morgantown, WV
105 reviews
I will start by saying I love their rewards program and the fact that they have the almighty Tarte Shape Tape. I shop here when they have sales, which are often great, but aside from that I don't. Their customer service in my local store is horrible so I refuse to set foot in there ever again. I either order online or go to the next closest store 45 mins away.
Catherine B.
Martinsburg, WV
48 reviews
i love this store. their brand makeup is cruelty free which is awesome! i buy a lot of my hair care and makeup here. all cruelty free and they always have enough cruelty free products so i have a big selection. they are very knowledgeable and helpful. the reward program is great and i love triple point days!! the credit card also makes shopping a breeze.
Melissa S.
Grandview , MO
63 reviews
I had a great experience using Ulta's website. It was easy to use, find what I needed, check out, and I received free samples with my purchase. The website does have some product you cannot get in stores and some sales you cannot get in stores. You are able to use your loyalty card. Shipping was reasonable and I received on time with all the product I ordered.
Melanie D.
34 reviews
I love this store!! Every time I step inside the door someone is always right there to help me with anything I am looking for. There is so many brands of makeup and skin care products. I love being able to go inside and try different items out before purchasing. Items tend to be a little expensive but it's always a high quality product and never disappoints. 
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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