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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,474 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23474)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Brittney W.
106 reviews
An ulta recently opened up in my college town. It is super convenient and great because we don't really have many stores. They have a nice variety of things, although I think I prefer the one in Memphis better because they didn't have all the same products. For instance, my ulta doesn't have benefyt eyebrows which is disappointing.
Megan S.
Sedley, VA
61 reviews
Ulta is my FAVORITE makeup place. Sometimes I want the high end products when I want to treat myself, but sometimes I only have a small amount of money but still want makeup and Ulta HAS IT ALL! they have great skincare, and hair products as well. I'd be very surprised if you go in there and they don't have what you're looking for
Brittany B.
112 reviews
Hands down my favorite Ulta brand product is their house brand nude lipstick in the color "simply natural". It's so creamy and so comfortable and does not dry my lips out and also isn't sticky or tacky. It's the best finish for a true lipstick. My toddler ruined mine and I was back the next day and got another! Absolute must have!
Adriana R.
44 reviews
Addicted to Ulta! I love going to Ulta. It's like a candy store but with makeup. I would rather travel 30 mins to my nearest Ulta than shop at my local Sephora. The variety is incredible from high end to drugstore items. Love adding up the bonus points and theres always a coupon available for at least $3.50 off. Ulta...my paradise
Sara B.
Mansfield, TX
12 reviews
I love shopping at Ulta and they have one conveniently located a couple miles from my home. I love their rewards program since you early actually dollars off instead of saving up rewards for small travel sized items like Sephora. Ulta usually has what I'm looking for, the only brand that I use that they don't carry is Josie Maran.
Amy W.
Hendersonvlle, TN
247 reviews
An Ulta opened right beneath one of my previous jobs. It was very exciting to have such a new and fashion-forward beauty store to shop at. While offering high-end products, Ulta also carriers drug store brands and has frequent sales and specials. I wish there was an Ulta closer to where I currently live so I could shop there more!
Stacey V.
Broussard, LA
62 reviews
I was a die hard ULTA customer before I was introduced to Sephora. I shopped there quite often with both of my teenagers. The biggest con is the staff. Every ULTA I went to was not very knowledgeable about the current promotions and seemed to be irritated when I inquired about products. The pros include awesome sales and variety.
erin h.
Dover, DE
17 reviews
lloooveeeeeeeee ultra they have all kinds of good brands i love. So much to choose from i want to buy it all they always have very nice gift sets that i love. You defiantly get what you pay for worth every penny. I would shop there again i shop often for christmas i asked for a gift cards so i can go on a shopping spree at ultra.
Hailee B.
Lynnwood, WA
6 reviews
I love my Conair shower comb that I got from Ulta!! I have really curly hair that tends to get tangled, dry combing it causes my strands to break, and using a regular pick in the shower usually breaks the pick!! I recently went on a trip and forgot it, so I had to go and buy another one before I was able to shower, I rely on it!!
Kendal S.
2 reviews
Utla is my go to store to get beauty products every time. Their costumer service is amazing, even when my dad goes to shop there for me, everyone is super friendly and makes his life super easy! (Yay good presents for me!) I would 100% recommend shopping at Ulta for yourself or if your are looking for the perfect gift for a girl!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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