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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,519 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23519)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Stephany M.
Orlando, FL
51 reviews
I’m more a sephora girl! But ulta is so cool! The employees are always so nice and they have too many offers and also this credit card and I’m thinking about apply but i usually don’t buy at ulta because it’s kinda far!
Andrea L.
Portland, OR
43 reviews
I like Ulta for beauty stuff. They're not as high brow as Sephora, but often, if you wait, you can get high end products for a very good deal. I love their return policy. If you don't like something, they'll take it back with the receipt. And their rewards program is amazing. Because you don't get stuff like at Sephora, you get actual points that turn into money which you can use to buy even more makeup! Yay!
Alexia Z.
Austin, TX
130 reviews
I love Ulta because of their holiday deals and their salon is amazing! It’s a nice place for drugstore makeup. They have such a wide selection! I’m so excited that they are expanding with Morphe products they just got even better!
Denise T.
65 reviews
Ulta is a great website for affordable to high end makeup. The website provides adequate information and reviews. The website is user friendly and easy to navigate through. I will continue to shop on this website.
Ashley G.
177 reviews
I love that ulta has high end beauty along with drug store brands. They have great sales and a great rewards program. Now that they’re adding more online brands into their actual stores makes them
That much better!
Jacquelin A.
cary, NC
218 reviews
Best makeup store!!! I love the mix of high end and drugstore brands. They have good sales on items always. I always get gift cards for ulta and i love how easy it is to use. Love, love, love ulta!!
Lauren F.
276 reviews
Love this stuff! Honestly, couldn’t,ask for a better product. It does everything I️ want it to do. Decent price point too. It totally exceeded my expectations. Definitely would recommend this product to my friends
Sabrina M.
Chandler, AZ
107 reviews
I LOVE Ulta. Better point system than Sephora and it has the best of all worlds, high end, drugstore, and the salon. The physical locations offer so many services as well. I prefer ulta over Sephora in most cases.
Sara E.
Baltimore, MD
23 reviews
The kind of store I hate to love because they literally have everything a girl could want and more for beauty.  High end eyeshadow? Check.  Styling tools? Check.  Fragrance? Hair care? Drugstore brands? Helpful consultants throughout the store? Check check check and check.  It's basically a one stop shop for all things beauty and I cannot believe it has taken me this long to discover!
Linda B.
Bethpage, NY
242 reviews
Love, love, love this store!! My go to place for beauty! I don't know how they can stay in business with all of the sales and coupons they offer. I have been shopping with them for years both online and in store and will continue to be a customer for many years to come. Highly recommend!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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