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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,426 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23426)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Trina C.
119 reviews
I love ulta, it lets me see and test the drugstore makeup with the testers so I don’t end up with colors or textures I hate. We’ve been going forever and they’re always packed but always still nice and helpful!
Hannah N.
93 reviews
How would we ever survive without Ulta? It's truly a one stop shop. Not only can you buy all your beauty supplies they have s salon as well. Their reward system beats any I have ever been enrolled in. You earn money every time you spend money.
Alyssa D.
Ellicott City, MD
77 reviews
I love Ulta! They have an amazing rewards system so you're saving money every time you buy. Great selection of both high end and drugstore, and I love that they're constantly evolving and taking on new brands!
Christine L.
E Brunswick, NJ
72 reviews
ulta is such a great store for any of your makeup, hair, face, or body care needs. the employees are always super nice when you visit in person, and online they have a nice wide selection of products as well.
Ashley C.
101 reviews
They’re prices are relatively good compared to some other beauty care stores! They usually have really great sales and I love that I can do try products out and that I can also go get beauty services done as well
Cheyenne B.
Buena park, CA
282 reviews
I LOVE ULTA aside from sephora that has some of the brands i love. They have cheap and expensive makeup here! Also hair products, nail, eyebrow EVERYTHING. Best rewards program! ALWAYS FREE SAMPLES
West Jordan, UT
69 reviews
Love that I can use points for my purchase and get some money off hate that they expire and there mostly out of everything I hate ordering online because I hate the shipping prices even if I get a Lip liner!
Jess P.
23 reviews
Ulta is my make up store to go to they have everything I want right there in that store  The store is very clean, staff is very friendly and helpful, My daughter had a make over done there they did such a great job on her makeup it was absolutely beautiul, they are definately experienced and know what there doing, I never had any cons about Ulta only all pros, I love to go shopping there
Brittany B.
198 reviews
I can usually get most of the makeup products i need at ulta. I like that they offer more expensive brands of makeup while also offering drugstore products as well; you get the best of both worlds. I love that this store carries Tony Moly face masks as well as a good amount of other face masks. Its also a plus that they do a 21 days of discounts on certain products several times a year.
Heather R.
Montgomery Village, MD
68 reviews
Nice that they have drugstore and high end. I wish they had coupons for the high end products more often but being able to use the points to take off on a purchase is great! I wish sephora would do this.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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