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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,496 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23496)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Alzire L.
Sunset, LA
80 reviews
Ulta is my favorite beauty store. Their rewards program is far more superior than Sephora's because your points are used as cash. The sales are phenomenal and there are always great deal on clearance as well. They also accept mfg coupons and carry both prestige and drug store brands in the same location. Of course, I'm a platinum member, and the perks like early access and free shipping are well worth the money spent. They also offer salon, brow, and skincare services in store. It's a one stop shop!
Stephanie S.
New Oxford, PA
385 reviews
ULTA!!!! Aisles and Aisles of makeup, hair supplies, styling products, a beauty salon! It's like Christmas for women! I love the Ulta brand products as well, high quality! Oh and when it's your birthday, if you are a member, you get FREE MAKEUP!!! Fabulous!
ayana l.
Fort Lauderdale
35 reviews
I love ULTA mainly because they have items for everyone, whether you’re on a strict budget or able to buy top-of-the-line designer products. The customer service is satisfactory and the quality of the merchandise (even the super cheap stuff) can’t be beat.
Christy H.
Brandon, MS
56 reviews
I love Ulta! I love the rewards program and the large selection of products! They always have new items and the staff is usually pretty friendly. I don't like that you have to ask for your free gift with your purchase if it comes with one instead of automatically receiving it. A lot of times I have to ask them to check and see if I have a coupon too. I've had a couple of bad seeds in the prestige make up dept picking out make up. For the most part if you know what you want this is the place to go.
Christina T.
Kingston, OK
204 reviews
Absolutely love Alta I have to drive an hour and 30 minutes to go to it but I love that store. The ladies that work there that help me out were so polite and so helpful. And they have everything you could possibly imagine for beauty in that store you love it
Ashley B.
7 reviews
I love Ulta because it has a wide variety of products from drugstore to highend all in one place and employees are always willing to help you out when needed. I shop at Ulta in Waterbury, CT and every time I go, everyone is friendly, welcoming and very patient. I just got a haircut through the cut for a cause event which donates to the BCRF and I loved how my new hairstyle looks, the girl who did it was very patient and friendly and helped me decide which haircut/style was better for my face shape.
Kaitlyn c.
Santa Cruz, CA
84 reviews
One of my favorite places to shop for makeup or any other beauty related stuff. The employees are always super helpful and the store always carries most of the brands that i love. I definitely recommend if you have never been to go and check it out. It
Alyssa B.
Brooklyn, NY
53 reviews
I love the selection of products here but I wish that the atmosphere and service were better. I feel like this is not the best retail experience, but you can get a large range of different types of both luxury and drugstore products here, which is nice.
Marilizabeth R.
Houston , TX
35 reviews
EVERYONE MAKEUP LOVER HAS TO LOVE ULTA I MEAN ITS A FREAKIN STORE JUST FOR MAKEUP!!!!!!!!! They have amazing value deals for Christmas so look out for those deals. They also have exclusive makeup that are only available in Ulta stores so you HAVE to shop there...
Melisa s.
El Paso, TX
109 reviews
Great place to shop all your beauty needs except I’d wish there was more people on the floor to help out clients with questions or service during the holidays other than that I love all the perks especially the free birthday grift I get every year ❤️
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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