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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,330 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23330)
Q&A (195)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Alexis C.
Uppr Marlboro, MD
19 reviews
The product I used from Ulta was the NYX Cosmetics Wonder Stick. When I first start using it, it was great and I loved the looked it gave me! As I kept using it, it started to damage my skin by making it breakout with bumps in the area I applied it and dry out those areas as well. Because of this, I would not recommend this product.
Caitlyn S.
Clarksville , TN
138 reviews
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Beauty Junkie Expert
Level 4
I always get my brows done at ulta. I love that they have high end brands and then they also have drug store brands so you can get whatever you want. The staff is eager and helps you pick the right makeup for your personal needs. They have a lot of hair products and skincare products and they have a reward point system that I love !
Christine W.
72 reviews
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Beauty Junkie Expert
Level 2
Ulta is my new obsession!!! I love that this is store where you can find high end make and drug store make up all in one place. They also have a hair salon and the one I go to actually has eye brow waxing by the Benefit girls. The staff is always super helpful and super nice. They have awesome deals and their rewards card is a must.
India D.
48 reviews
My Favorite makeup store of all time. Even though the high end products are pricey just like in Sephora, you get better prices because they carry drugstore products as well. I also like the fact that they have a much larger range of products unlike Sephora. They have bath products, hair products, skin products, makeup, and much more
Caroline B.
Ball Ground, GA
67 reviews
My most recent purchase from ulta was the Too Faced Sweet Peach palette and I'm a firm believer that EVERYBODY IN THW WORLD NEEDS THIS IN THEIR LIVES. The smell, the pigmentation, the blendability, it's all a dream and I get so excited to use it every. Single. Morning. I haven't been able to reach for another palette since I got it.
Maha I.
Apex, NC
62 reviews
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Beauty Junkie Expert
Level 3
They carry a great variety of products, from drugstore to high-end. They constantly have sales and exclusive online offers, and they carry a wide range beyond just makeup and fragrances, they also carry hair care and body care products. For any friends who don't know where to start in buying makeup, I always recommend Ulta to start.
Katie S.
128 reviews
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Beauty Junkie Expert
Level 3
Usually, I shop at Sephora for makeup but recently, I have been venturing to Ulta more frequently. Ulta's rewards membership is unlike any other. Instead of earning free gifts, like Sephora, you earn straight cash to spend in Ulta. The employees are always friendly and they have a variety of high end brands and drugstore favorites.
Emily L.
165 reviews
I only recently started shopping at Ulta and im obsessed! I love that they sell both drugstore and highend brands, and even have drugstore brands i cant find anywhere else. Its perfect one stop shopping because they carry so many products for makeup, hair and skin for every price point. I also love that they offer a rewards program
Brittney W.
106 reviews
An ulta recently opened up in my college town. It is super convenient and great because we don't really have many stores. They have a nice variety of things, although I think I prefer the one in Memphis better because they didn't have all the same products. For instance, my ulta doesn't have benefyt eyebrows which is disappointing.
Anna R.
Dallas, TX
4 reviews
Ultra is where I go if I know exactly what I need or if I want items from Dior and from Covergirl. They always have coupons and the prices are more reasonable than Sephora. The sales associates aren't as helpful as at makeup counters and are often assigned to only one brand so I usually don't use them and only purchase what I know.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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