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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,392 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23392)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kathy S.
Cullman, AL
4 reviews
Love love love them so much could live in ulta so bad :)))))) in love :)):)
Kayla B.
Boaz, AL
59 reviews
Absolutely love love love this store!!!! I'm a kid in a candy shop in Ulta!
Tiffany B.
Mesa, AZ
40 reviews
Love Ulta for the simple fact you can find high end and drugstore products.
Mikayla C.
3 reviews
I love ulta! Every time I go in, the employees are so friendly and helpful!
Alexis R.
Lubbock, TX
108 reviews
Oh this is my favorite place they have everything you need as far as beauty
Brittany K.
441 reviews
Anything you need or want you can find at Ulta makeup hair or skin wise!!!!
Emma L.
8 reviews
Good product selection. Hard to find employees for help when you need them.
Taylor V.
Milwaukee, WI
11 reviews
Best place to shop because they have everything beauty all in one place. ;)
Maria S.
Long Beach, CA
21 reviews
Alta is pretty good and carries bought a beautiful stuff but for me it's OK
Suzette G.
214 reviews
Hands down Ulta's reward program sticks out as my favorite.  You get a point for every dollar you spend, and than you get dollars off your whole purchase.  The best part about that which I recently just found out is your points never expire once you're Platinum, and you can just continue to save your points.  I have a little over 4,900 points which equals to approximately $300 off my next purchase.  Every time I go in to get something the associates ask what I'm saving for, but at this point I don't really know.  I do believe the birthday present this year was lacking somewhat; for my November birthday I received a deluxe sample of the It Cosmetics Superhero mascara but last year I received an full size UD eyeshadow which was much better.  However, as a Platinum member I also get a $10 off coupon and double points all month long, which is pretty great.  I pretty much buy all of my cosmetics products here and some of my toiletry items here if they carry them; everything from drugstore brands, and they have many brands, to some high end brands I like such as tarte.  Some of my favorite things about Ulta is they always have a $3.50 off $15 purchase or 20% off one item on the mobile app.  Also, of course their best coupon which is 20% off your entire purchase twice a year, including fragrance.  I tend to stock up on fragrances when they have that coupon of course and staples that are pretty pricey.  Also, they take manufacturer coupons in conjunction with the $3.50 coupon!  I love their coupon policy.  Also, 25 days of Beauty is probably the best time to shop for virtually all brands of makeup and toiletries.  I get my tarte Maracuja Oil for $25 on sale instead of over $40 during the sale every time they have that on promotion.  It lasts me until the next 25 days of Beauty as well.  A few things that I don't really care for about Ulta is their Ulta credit card and sometimes their customer service.  Every single time I shop here they try to get me to apply for their new card and I feel it's unnecessary.  I feel like they should have an option for frequent shoppers that opts you out of being offered it especially because no one wants to be solicited by credit cards when they shop in the same store on average three times a week.  Also, their customer service is very hit or miss; my particular store the managers are very kind, which is great, but their associates are very rude and often talk down to me if I ask questions.  If I ask for something in stock they seem annoyed having to check it and many times when they are out of gifts with purchases they basically act like they don't care and won't substitute it out for something else.  I will always be an Ulta shopper as they have the best promotions, coupons, rewards program, and selection of products, but again, their customer service could definitely improved.  Otherwise, I still rate them as a 5 for being overall the whole package!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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