Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,426 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23426)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Aimëe F.
Wheeling, IL
19 reviews
almost all make ups you like are all there!!! too many selections to choose from!!!
melanie r.
Miami, FL
30 reviews
i love the anastasia dip brow pomade. such an easy tool to give me a full brow look
Sarah D.
Berkeley, CA
42 reviews
I love that ulta has surprise gifts and give samples it's so surprising and awesome
Johanna S.
Matthews, NC
16 reviews
I love visiting all to specially when they have sales on my favorite go to products
Jessica B.
Daphne, AL
4 reviews
Absolutely love this place for all of my haircare, makeup and beauty product needs!
Tiffany T.
10 reviews
I like it! What I don't really like is that their coupons don't work on everything!
alyssa e.
215 reviews
My favorite place to buy new makeup! I love the rewards system here and the brands.
Adreanna R.
Tremont, PA
31 reviews
I love Ulta Beauty. My go to beauty shop. A little pricy but well worth the quality
Jessica I.
13 reviews
Love their products always friendly customer service. Easy access to great products
Kat C.
Concord, NC
38 reviews
This is my main makeup store. So many good brands, great prices, and helpful staff
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us