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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,448 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23448)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Elizabeth R.
71 reviews
Ulta has one of the best free memberships out there! For every dollar spent you gain a point in their system! It is so easy to gain points because they always have the items I want and have great coupons. The coupons get better with the more money you spend with them! And let me add when you do an online order, it ships so fast and comes with free samples!
Vanessa T.
Miami, FL
15 reviews
Ulta is amazing- not only is it conveniently located very near my house it has everything! Everything from high end to drugstore. I love that i can buy all nyx, maybelline and too faced in one stop shop. I go here all the time and would highly recommend any makeup, hair or beauty lover to go! My favorite thing to do at ulta is the facials! they are amazing
Paige O.
Rainbow City, AL
20 reviews
Ulta has everything you could possibly need for makeup! They have the store sectioned by brand names, and they also have one side with higher priced makeup and the other side with lower price. So whether you're shopping on a budget or splurging, Ulta is the place to go! The staff is there to help with anything, and they even show you how to apply anything.
I recently purcahsed Essie's new gel line nail polish and top coat from Ulta. The color is gorgeous and dries rather quickly. It doesn't last quite as long as I'd hoped but definitely longer than regular polish. I will be trying an extra coat the next time I paint my nails to see if that makes it last longer. It's pricier than regular polish but worth it.
May W.
San Francisco , CA
156 reviews
I love ulta because its almost like lowend but a little more upscale. You would find brands that you wont normally see at Walgreen or whatever. I love how they used to have 3.50$ off 10$. But they changed it to 3.50 off 15$ which kind of is blah because I loved the old deal more and it made it so much more worth it to get things that I been wanting to get
jae C.
271 reviews
I love to shop at Ulta for drugstore cosmetic brands and hair care items. Their rewards system is AMAZING because purchase turn into points that you can then exchange for cash and they have great sales all year long. Also, their pro rewards system is $400 per year compared to Sephora's $1k. I just wish that they would carry more prestige brands in stores.
Danielle P.
104 reviews
This is a really great place to buy any beauty products that you need. They have all of the top brands at a reasonable cost. You pay for what you get and the prices match the excellent quality of the products that they sell. I recommend going here with any and all of your beauty needs. It's also a perk that they have a loyalty program for shopping there.
Mary C.
127 reviews
This is my absolute favorite beauty store - well above and beyond Sephora - because they have everything - luxury brands, drug store brands, a salon, everything. The reward program rewards with money you can spend there to shop. And, you must try the Ulta brand cosmetics - they are cruelty free and are really great quality, especially their lip products.
Fatima P.
69 reviews
Great place to find any type of make up product since they carry both—drug store and name brand—product types. There are always sales or coupons available. My only complain is that they never have EVERYTHING I need because they're always out of stock of popular items. So it's important to check online if they have what you need before you make the trip.
N. Y.
162 reviews
Ulta is a great place to go to get most of your beauty products, has a lot of great makeup lines. Also has a great reward program that makes buying pricey beauty products, for every dollar you get a point. It reminds me of an upgraded sallys. They are always having great deals on products. I stop by to see what deals are going on almost every few weeks.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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