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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,036 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24036)
Q&A (190)
Media (415)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Heather M.
Constantine, MI
108 reviews
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Beauty Junkie Expert
Level 2
I love ultra there stuff is high quality with a lower price tag there amazing. I love going into there store because people there always want to help and they always will give you all the options from high end to low end and they always have everything i need.
Mary D.
232 reviews
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Beauty Junkie Expert
Level 4
I love ulta because they have different brands that I haven't tried. It gives me an opportunity to try something different and new. I also love love their nail polish and eyelash sections, so much variety and at great prices. I would recommend shopping at ulta.
Jenn P.
Columbus, GA
117 reviews
Ulta is a great store because it has a drugstore make up side and a luxury make up side. The ulta employees can help customers based on their budget and skill level. Ulta also has the best sales where as other beauty stores rarely have. It is truly a one stop shop. I wish Ulta would come to Canada to expand it's horizons!
Deanna P.
2 reviews
While Ulta has a wide variety of beauty products from makeup to hair care to nail products, it is priced higher than other traditional beauty outlets which offer the same products. Essentially you are trading convenience for a large selection for the higher price of goods. I will continue to shop there for brands not normally found in other stores.
Elyssa M.
45 reviews
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Beauty Junkie Expert
Level 2
What I love about Ulta is that they offer high end products and drug store makeup as well. They have something to over for every kind of consumer that goes in there. There's also such a variety of products and they have a salon in there as well which is very convenient.
Sara R.
Abrams, WI
139 reviews
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Beauty Junkie Expert
Level 3
you can get everything you want in that store. I went today for a purple shampoo and people there was really nice. I find what I was looking for and more. they have so many stuffs that are really good quality product and at a good and affordable price.
Brittany M.
Owensboro, KY
79 reviews
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Beauty Junkie Expert
Level 1
This is by far one of my favorite mascaras ever. It does exactly as described in their advertisements. My lashes look perfect, no clumping or flaking. If I could only wear one mascara, this would be it. The brush even gets your tiny eyelashes in the corners. Perfect
Valerie A.
Huntingtn Sta, NY
27 reviews
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Beauty Junkie Expert
Level 1
Ulta is a great alternative for makeup compared to Sephora... they carry similar brands, and Ulta usually has a $2.50 off coupon to give you some extra savings. There is a larger hair product selection as well, so you cover more ground when you go here.
Christina C.
Cibolo, TX
4 reviews
Ulta is a beauty lovers dream. I love how they have all types of makeup products from lower end to higher end. The staff is always super helpful with color matching and helping you choose new products. I also get all of my shampoo and conditioner from Ulta. Their sales are always wonderful and the staff is always kind. I love being a platinum member!
Lacy I.
268 reviews
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Beauty Junkie Expert
Level 5
Love that I can find anything I need here and more. I usually can find great deals as well and my store isn't too far. I love to shop their website as well if I can't get to the store. Drugstore and luxury brands for every price point. I do recommend Ulta.
Jazmin J.
8 reviews
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Beauty Junkie Expert
Level 3
What products do you recommend for contouring for beginners?
Toya D.
29 reviews
Which one is better: Ulta or Sephora?
Kelsey P.
33 reviews
What is your favorite eye shadow palette?
Alissa P.
Stoughton, MA
61 reviews
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Beauty Junkie Expert
Level 4
Are the rewards better than sephora?
Ruby G.
Columbus, OH
22 reviews
Am I the only one who hasn't been here?

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