Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,425 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23425)
Q&A (195)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jennifer K.
Gainesville, GA
306 reviews
Ulta is my favorite place to shop for makeup and Beauty items. They are always very friendly and welcoming and able to answer any questions. Online orders are always package nicely and arrive in great condition. The stores are clean and smell nice. They keep everything in stock with the exception of limited edition items that they cannot control how many they get.
Anais G.
Westminster, CA
12 reviews
This my number one spot to go to. Before sephora. I think there isn't need for any improvement. They affordable, some pricey but worth to get. Shopping is good only thing is i feel like the lady's working there sometimes follow you a lot thinking your up to no good. Makes me feel uncomfortable. One time I did leave because of that. Besides that. Everything is good
ashley g.
102 reviews
Get you product info at Sephora and purchase at Ulta because their staff isn't always helpful and they don't seem as well versed in products. Sometimes they have so much product they cant speak on brands at all. Ulta is good for purchasing only and they carry many brands sephora doesn't like It cosmetics, and more becca products. So do your research before you go in
Camryn M.
Clovis, CA
9 reviews
I used my Anastasia Beverly Hills Brow Wiz in the color chocolate for my eyebrows everyday. I get compliments all the time about them because the pen defines them so well. It is my favorite thing to put on my face and it never wears off. It lasts forever, I only have to buy like 3 a year. I also love the dipbrow for the end of my brow to make it look more defined.
Hanna L.
Ringgold, GA
17 reviews
I was in awe when I first walked in ULTA. Like a girls paradise. I love the NYX wonderstick. It was my first purchase there and I keep going back to get one when I run out. I signed up for the rewards program and they sent me a coupon on my birthday to get a free urban decay eyeshadow during my birth month. I just thought it was so nice and awesome for them to do!
Angeline S.
Albuquerque, NM
304 reviews
Ulta is an amazing place to strike a bargain on mid to high level brand cosmetics, skin, and hair care. I have never used the salon but it is there and I imagine great because the products they sell are amazing. I often go for their awesome deals on skin and cosmetic brands I love. I get all my girlfriends presents from here for their bday or christmas. So great!
Maria T.
Fort Lauderdale, FL
19 reviews
Ulta is the best of both worlds for beauty shoppers. It combines the value of drugstore shopping with the advice and availability of department store beauty shopping. I visit often based on their weekly ad. I return often to try new brands and take advantage of promotions. At times, I am disappointed when advertised specials have not arrived at my favorite store.
Angela L.
Winnsboro, LA
13 reviews
I love Ulta as much as my girls do. They don't seem to be priced as high as most high end makeup store. Maybe it's because of their awesome rewards program! My points seem to build up so fast. I did a lot of Christmas shopping there and received the softest, most comfortable robe for buying a fragrance. Unfortunately, my daughter thought it looked better on her.
Danni E.
4 reviews
I've only ever shopped at Ulta online. Like sephora, it is also like a makeup heaven, though in addition to prestige brands, they also carry the typical drug store brands. I've had great luck with their store brand cosmetics as well. Sephora has a bit of a leg up because they have some exclusive prestige brand, but Ulta is better in terms of price point variety.
Brenda G.
Perris, CA
16 reviews
Ulta ranges from high end to drugstore beauty beauty products. The service is great. The workers really help you find the product you are looking for. As well as helping you choose the correct foundation shade. Ultra also offers coupons regularly. I recommend you sign up for their rewards program. You get a free birthday gift and 5 dollars off coupon every month
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us