Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,484 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23484)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Marissa P.
Gardiner, NY
13 reviews
Friendly staff. Great salon services. Excellent advice and tips. Carries lots of my favorite brands including skin care and hair products.
Lena D.
Morgantown, WV
32 reviews
i love ulta because it is very close to home so i have easy access ti all the high end makeup that i want instead of going to a drugstore.
Fernanda J.
Houston, TX
2 reviews
Ulta is one of my favorites, never has let me down. I mostly get make up from them, and everything has been given to me in good condition.
Edith G.
Morgan Hill, CA
17 reviews
Ulta is hands down my favorite store . There is things from drugstore to high end which I love ! You can literally find anything at ulta !
Natalia J.
Grand Rapids, MI
21 reviews
I Absolutely love ulta their kind very friendly also help out a lot when you need and provide good information on what you are looking for
Sherri R.
Bay Saint Louis, MS
2 reviews
Can always find the hard to find products at Ulta. The holiday deals were absolutely great this year. Staff was very friendly and helpful.
Stephanie T.
Wilmington, DE
50 reviews
The IT cosmetics brush line for Ulta is wonderful. Fantastic quality brushes. Super soft. Don't fall apart or change shape after washing.
L'Erin R.
Harrisburg, IL
107 reviews
Ulta is a great alternative store to Sephora. If you don't have a sephora Ulta is the next best thing with almost an exact similar setup!
Molly S.
New Wilmngtn, PA
71 reviews
I love this place it has so many different brands and great selection. The ultra brand make up is good quality and it's reasonable price.
Jaime H.
Bakersfield, CA
24 reviews
I love Ulta!!! Friendly environment. You can get all your beauty needs in one spot. Definitely always enjoy my shopping experience there.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us