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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,402 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23402)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Lindsay S.
31 reviews
I can't get out a lot, so I shop online. I love love Ulta.com for their loyalty perks. I can find things online that I can't find in stores, and I love the sales. I shop quite a bit just because I love the products and range of items they carry. And you can always return items for any reason. And you get free birthday things! If you love beauty or hair, it's amazing.
Mattie L.
Savannah, GA
5 reviews
I used to come here and the service was just okay, but now it's a lot better. I was very impressed with everyone at Ulta today. they did a great job assisting me with the Bare Minerals line. The sweet young woman at the register was great as well but I didn't catch her name. I'm really big on customer service , and enjoyed my time there today. Keep up the great work!
Brittany G.
San Antonio, TX
15 reviews
I mostly go to Ulta for their Salon, and their Salon has never let me down, whereas other hair places have left me wanting. Their product lines could use improvement, but they are very much affordable. I love that they offer a credit card here. All in all, I definitely recommend this store to people, especially those wanting a more affordable alternative to Sephora.
Gabrielle E.
Montclair , CA
21 reviews
Absolutely LOVE Ulta, their point system is amazing, every dollar you spend becomes a point and as you rack up points you reck up money off your purchases which include the prestige side as well that normally doesn't get coupons applied to them, it's great to know that even though you may spend you do benefit from it at the end, the staff is always super helpful too
Kristina F.
Columbus, OH
12 reviews
Ulta is one of my all-time favorite beauty stores. The products range from super affordable to a little pricier for top notch items when you feel like splurging on something you really need. Ulta also has an awesome rewards program for its loyal customers. In addition to all the great benefits of purchasing from them, the employees are always super helpful and kind.
Samantha W.
Oklahoma City , OK
25 reviews
Ulta is my go-to place for any and every beauty product. They have amazing hair products ranging from shampoo, to hair spray, to hair styling tools and everything in between. They have a wide variety of make up and make up accessories such as brushes. Their nail polish selection is also pretty stellar! If you haven't been to Ulta, you should definitely plan a trip!
emma d.
Avondale, AZ
7 reviews
Love Ulta and the regular coupons.... Ulta brand products are good quality and they carry all the drugstore brands in addition to the premium brands-- nothing beats Benefit's Oxygen WOW foundation! And to top it all off, the Salon at Ulta is consistently great quality for great services at good prices. I love the convenience and atmostphere. two thumbs up for Ulta.
Susy S.
Oceanside , CA
54 reviews
Ulta is the main place where I purchase all my cosmetic needs. They have a perks program that make you feel like a valued member, and offers you some awesome rewards. These points can be redeemed as in-store credit for product or even spas services. At times there you can get 3x or 5x the points too when purchasing a certain brand's products, Win Win if you ask me.
Nina A.
65 reviews
I love ULTA because it has almost every beauty brand- drugstore/cheaper brands to the high end/pricy brands. Top place to find products for every hair, makeup and nail need. The rewards program is awesome and is a great perk. Something sold at ULTA can be found elsewhere for cheaper, but with the reward benefits and coupons, it sometimes makeup for the higher price
Carrie A.
Millington, TN
28 reviews
Ulta is amazing because you can find anything in that store regarding beauty.
I was happy to see my favorite perfume from 15 years ago, on display and of course
newer products too, there was a lot to take in, look at and experience. I loved the deals.
I only wish the store was a tad bit more organized, but I will go back - because like I said, they
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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