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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,306 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23306)
Q&A (194)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Amanda G.
3 reviews
I have been shopping at Ulta for over 10 years and I love that you can grab both high end and drug store brands under one roof. I also love that they accept manufacturer's coupons in addition to having their own in ad coupon. And don't get me started on their rewards program! Points that convert into spend able 'cash' = FREE MAKEUP!!! What is there not to love about that!?
Yerania G.
27 reviews
Ulta (sigh) what can I say..its my mommy get away store! You can find every cosmetic brand. Prices are okay. If your looking for quality I guess you have to spend more. I spend too much time and money haha. My favorite purchase is probably the tarte best seller kit,bought a few months ago for under 35 dollars i think. My favorite store for makeup and natural hair products.
Jennie N.
Columbus, OH
6 reviews
My friends & my sister have been singing the praises of Ulta for years, but it took me until 2016 to finally realize what a great one-stop shop it really is! The last trip I picked up an NYX lippie, cotton rounds, and Tony Moly sheet masks! Normally that would take me 2 stores and an online shopping search. Plus I'm earning rewards with each purchase! What's not to love?!
Christina S.
Colonia, NJ
12 reviews
I recently have discovered IT cosmetics brand and I Am in love! They are a little high end in the budget but everything I have tried so far is great! My favorite is the confidence in a cream. I received a sample of this as a free gift from ulta and recently purchased more because I love it so much! It makes my skin look and feel amazing! It is one of my new go to products
Elizabeth R.
Las Vegas, NV
10 reviews
I totally recommend shopping at Ulta for any and all of your makeup needs; their mobile app is so easy and simple to use and it carries so many products. At their store front, they have many samples and test products for you, so I always end up buying something new that I haven't tried on before, simply because they had a test product available. I recommend shopping here.
Renee B.
Prineville, OR
30 reviews
I use a lot of Ulta products and brands that are exclusive to Ulta. Nearly every experience has been positive. Only once did I have an issue with a product, and the return was quick and easy. Their sales can't be beat, and it's only twice a year that I do any major makeup shopping. Their lipsticks and eyeshadow palettes are my favorites, providing variety for a low price.
Amy F.
Deer Park, TX
3 reviews

I honesty think this is a okay store for u because it actually has really great products but doesn't have great prices. Well I like the store because the store has great skin products but the prices are sometimes to high I also like their liquid lipsticks. Well yeah like I told ya, it's an okay store but if u have skin problems you can go to the store if ya need toūüėŹ
Tammy D.
Glen Ellyn, IL
2 reviews
Recently tried BareMinerals BARESKIN pure brightening serum foundation. They say it is oil free.. it left me oily and splotchy. The foundation is expensive too. Not only do you purchase the foundation, you have to purchase a special foundation brush to apply it. The way the container dispenses the product is messy and wasteful as well. I would not recommend this product.
Kristi C.
Yucaipa, CA
9 reviews
In my area they just recently opened an Ulta, love that you can get both drugstore and higher end makeup lines here. Also thoroughly enjoy that they have more of a selection on body and skincare items than other makeup retailers because i LOVE Clinique. I feel as though sometimes they don't have a wide array of higher end products but it still gives you a nice selection.
Karen B.
95 reviews
Ulta is my go to store for all of my cosmetic needs. They have great store products, from contour highlighters to eyeshadow. They also carry most of our favorite brands like AG, Redken, and Matrix products. The best part is that they run sales that compare to a beauty supply store! Whether your looking for makeup, hair supplies, or a haircut you can find it all at Ulta!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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