Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,484 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23484)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jessica D.
Wichita, KS
52 reviews
I could spend hours in this store. I love the products they cary and the variety of sources they offer. It's one of my favorite beauty stores to shop at.
Kimmy G.
Sterling Heights, MI
5 reviews
The Clinique 2in1 foundation shocked me. I got it for free because of a promotion they were doing and I'm in love! It looks natural but it full coverage!
Autumn G.
Lexington, KY
197 reviews
Whenever I need something for beauty, this is where I go!! They have such a wide variety of products from hair care to makeup and salon/make-up stations.
katie t.
Oak Ridge, TN
103 reviews
I LOVE ULTA!! I like Ulta's reward system better than Sephora because I feel like with Ulta's you get more. I love all their presteige brands they carry.
Amanda M.
Jacksonville, FL
3 reviews
I always enjoy shopping at ulta. The staff are very friendly and knowledgeable about the products. The prices are reasonable for the quality of products.
Bobbi T.
Newton, IA
152 reviews
I tried clinques moisturizer and found it to be a very nice non oily face cream. I am very satisfied with how easily it absorbed and didnt clog my pores.
L. M.
Long Beach, MS
21 reviews
I always go to Ulta when I buy my favorite perfume Dolce & Gabana Light Blue. They have the best prices and their fragrance section is very easy to shop.
Wilmington, DE
10 reviews
The Benefit Brow bar is the ONLY place I go to get my brows done. I love everything Ulta has to offer. Their stores are always so inviting and organized.
Rachel B.
Chicago, IL
96 reviews
I don't shop very often at Ulta, but they do have good products! I just prefer to shop at Sephora because they have a better selection and point system.
erica w.
Anna, TX
161 reviews
I luv this store. They have a great range of beauty products from drugstore to high end. They also have plenty of fragrances. They have tons of testors.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us