Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,036 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24036)
Q&A (190)
Media (415)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Skylar S.
La Crosse, WI
659 reviews
Badge Icon
Beauty Junkie Expert
Level 5
I love ULTA, I started shopping here around a year and a half ago and have not stopped since. I go here for all my higher end makeup needs like big pallets and some of my makeup brushes. I've gotten my Tarte, Makeup Revolution and Too Faced pallets and other makeup products at ULTA and just love the feel of the store. The store is always clean and very well organized. 
Brigid E.
Dunmore, PA
68 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I think the best thing about Ulta is how they've merged high end and drug store brands into one place. It's as affordable as the shopper needs it to be (or as extravagant.) I love going in because no matter what I need - hair products, make up, styling tools, it's one stop shopping.
Elizabeth V.
Saint Louis , MO
58 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I love this store. I like the wide variety of products that they offer. They have anything from upscale brands to cheap drug store products. It's always fun to go in and look around. I frequently buy new makeup palettes and foundation there. they have everything
Brittany G.
San Antonio, TX
15 reviews
I mostly go to Ulta for their Salon, and their Salon has never let me down, whereas other hair places have left me wanting. Their product lines could use improvement, but they are very much affordable. I love that they offer a credit card here. All in all, I definitely recommend this store to people, especially those wanting a more affordable alternative to Sephora.
Stephanie G.
35 reviews
I live for Ulta!! They carry both high end and drugstore makeup products. As well as hair and skincare. They have a great rewards program that is free to sign up for. You earn points that give you cash towards your purchases. I can't recommend this store enough.
Diana R.
Garden City , KS
259 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I love ulta!! I find exactly what i need!! I love the points that get accumulated and later can use on your purchases. I am currently at platinum so you can probably tell i shop there a lot lol. The ulta here has great and very nice employees that are super helpful!
Emmalee L.
Auburn, NY
87 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Definitely my favorite beauty store. I love that they have drug store AND high end make up options. I feel it is organized much better than Sephora and I feel safer and less judged while in there. The workers are always as nice as can be. I would highly recommend!
Lauren B.
Guntersville, AL
97 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Great store with reasonable prices! You can find just about anything here ranging from the makeup brands found at your local drugstore all the way to higher end products you can find at department stores. One stop shop for just about anything in your beauty regime
139 reviews
I normally shop Sephora, but I stopped into an Ulta the other day and was very happily surprised at the amount of sale items they have! I even purchased a new CHI hair straightener for 20 bucks on clearance. I definitely will be checking in at Ulta more frequently now.
Dallas S.
Rockingham, NC
48 reviews
Badge Icon
Beauty Junkie Expert
Level 1
Ulta is simply amazing! And the employees are wonderful! They are very knowledgeable about everything in the store and I have never had a bad experience! The brow bar is my favorite the price is kind of high but it is so worth it because of how thorough the consultant is!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
230 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us