Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,494 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23494)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Carolyn K.
Evanston, IL
5 reviews
I go here for the great selection of drugstore makeup. I was looking for a NYX lip butter forever, and the only place I found it was at Ulta. However, sometimes the online inventory count isn't up to date. I was also looking for a Lipstick Queen shade, and the online store showed inventory at an Ulta about a half hour away from me. Went there, no cheese. Oh well. Still love browsing.
Chelsea Z.
Los Angeles, CA
15 reviews
I love Ulta because they have DRUGSTORE products in store. Specifically, they carry a ton of NYX products which I am a huge fan of. They also have a cool salon in the back, so it is a lot more versatile than most beauty stores. They also have a great return policy so when you lose your receipt they can simply look up the purchase if you scanned your rewards card during purchase time.
Elizabeth K.
Cedar Rapids, IA
4 reviews
Gonna pretty much write the say review for Ulta, having actually worked for Ulta, I can tell you that the management wasn't the greatest and there is a ton of behind the scenes girl drama and it was always understaffed which made it understocked, however it's Ulta and I'll still shop here because I love the layout of the store and I probably know more than the girls actually working.
Savannah N.
Monroe, NC
17 reviews
LOVE this place! Has everything for beauty in a one stop shop.

Downside being the girls working there all try and give you the same look. Last time I was buying makeup I asked for them to help me fond a makeup that isn't thick and doesn't cake. Unfortunately all 3 of the girls reccomended a full coverage foundation that is very thick and cakes.

Besides for that this place is awesome!
Karolyn M.
Orlando, FL
64 reviews
I love going to ulta, I just started going here and I love it, they have mostly everything your looking for and they have great prices on some things I would recommend if your looking for certain things especially if u have a beauty store of your own they hair great hair products like flat irons and blow dryers just recently they had them for a great buy one get one which is awesome
Rachelle S.
Henderson, TX
4 reviews
Ulta is a one stop shop!! I love that I can get all of the beauty products I need at one time, without having to go a million places. The pricing is averaged, in my opinion. Some of their higher end products can be found at discounted prices/great deals, however their lower end "every day" products (that can be found at supermarkets and drug stores) usually run a little bit higher.
Rhiannon J.
Velarde, NM
6 reviews
I recently got a sample size of the Tarte tarteist lash paint, and I fell in love seriously! I've never used a mascara better than it. Although it is the first higher end makeup mascara I've used. Before it's always been drugstore brands. I absolutely love how long it makes my eyelashes look, it's definitely a must in my make up routine if I want to feel great about the way I look!
Ameriki J.
Clemmons, NC
36 reviews
Ulta is one of my favorite make up stores because unlike some other high end stores they have the cheaper grocery store make up, high end make up that I can't usually afford, (but I can use my rewards to get), and their own brand of make up that is affordable and works well. They have a fantastic rewards system and send coupons regularly to make the make up I want more affordable.
Marta D.
Boston, MA
1 review
Great store for makeup, with a nice mix of drugstore and high end products available. They always have some sort of coupon or discount running, but depending on the store, sometimes they are low on very in-demand products, or completely run out. Some are definitely more well taken care of than others. Great customer service, return policy, and product range. My go-to makeup store.
Brooklyn M.
Lake Elsinore, CA
253 reviews
I do love Ulta but I have to give them a three because their staff can be a pain in the ass. If I'm not dressed up with my normL makeup and hair done then their staff just assumes I don't know what I'm doing and will treat me different and it's irritating. Usually I stick to their online store because it's usually faster for me but the testers in store do color me in so much handy
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us