Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,491 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23491)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Katana S.
381 reviews
Ulta has all the name brand makeup and accessories that you can find. In my opinion they're my second favorite go to store. I love it when they send me coupons by mails
Shelby B.
Council Blfs, IA
781 reviews
As nice as Ulta is, I found myself to be more impressed with Sephora. Ulta does carry a larger variety of products in store but I found the staff to be not so pleasant.
Emilee T.
Summit Argo, IL
9 reviews
Ulta ia an amazing place and the people who work there are so sweet! They always get you what you asked for and then MORE! Their make up is top shelf and inexspensive!
Maria M.
Aberdeen, Wa
93 reviews
Love love love you can buy high end or drugstore brands at Ulta. I enjoy visiting for all makeup needs. I wish it was closer to my house so I could visit all the time.
Another one of my favorite places to buy makeup. I love the layout of ulta and how there is a wide selection of products. I also love that you can test before you buy.
Katelyn R.
130 reviews
I always get service right away and am able to find my products easily. I also love the way the store is laid out and organized. Easy to maneuver and find my products.
Brisa N.
Cicero, IL
32 reviews
The mobile app is very convenient, usually I look first the products and then go to the store with a decision in which to buy. Good makeup, and more locations near me.
Abby A.
25 reviews
Great selection at all of the stores. The workers are helpful and nice! The prices are fair and the products are good! I love shopping at Ulta for all my beauty needs!
Kayla H.
Williamsport, PA
12 reviews
Love going to Ulta, telling the girls what I am looking for! They will test it out on my skin or show me how to use it before I purchase it. Love that about the store!
Alex L.
25 reviews
The Ulta workers are very helpful and professional. They have a large variety of products and services. They likely will have whatever you would need. I go here often.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us