Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,441 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23441)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Cristal H.
7 reviews
Best store for all things beauty by far!ūüôĆūüŹľ Your can't get drugstore and high end and if you need your hair and brows done they can do them for you! Great one stop shop!
Alexus R.
8 reviews
They don't offer as many products as Sephora that I use, but not to say they aren't good. I get a lot of my Benefit Cosmetics from Ulta. Great customer service as well.
maggie o.
Normal, IL
138 reviews
I absolutely love Ulta! they have both drugstore and high end items. They often have amazing sales that you cannot find anywhere else as well as a great rewards system!
Carolina A.
norfolk, va
21 reviews
This is my favorite store to go with my sister for makeup, the ladies are always great help. Prices are always great for us and their promotions and gifts are the best.
Rachel S.
Warren, OH
19 reviews
Ulta has everything you could possibly ever want or need when it comes to beauty. They have prices for everyone. They carry high end cosmetics and more affordable ones.
Chelsea S.
Lumberton, TX
6 reviews
If youre looking for a specific hair care product, Ulta will most likely have it. They have a wide selection of products from hair and makeup to face and skin products.
Dorese L.
Cincinnati, OH
57 reviews
I love Ulta. They always have such a variety of products for all skin tones and hair types! The people are helpful and this store always offers the best items with nyx.
Jamie J.
Mahwah, NJ
8 reviews
I buy everything from shampoo, to make up, to perfume, to tools for my hair. I've even gotten a hair cut at the Ulta salon. Very reasonable prices and great atmosphere!
Viviana U.
Houston, TX
39 reviews
I like ULTA because it got all the brand's the you can buy and love the reward offers for you can get good products I think is one of the store where people go the most
Amanda T.
11 reviews
Love the too faced mascara better than sex. I have tried a lot of the fiber mascaras without falling in love. After a coworker recommended this mascara, I fell in love!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us