Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,351 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23351)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Megan E.
Grimes, IA
54 reviews
The customer service has always been great when I go there. If I need help picking a shade or product, the gals always assist. I appreciate they aren't pushy or overbearing.
Kimberley C.
Berwind, WV
17 reviews
The new Too Faced "Better than S** Mascara" is amazing. It makes your lashes feel so soft and it volumes them a lot. I'm so happy I made this purchase. It's worth the money.
Katie H.
Cedar City, UT
7 reviews
Ultra carries such a wide variety of beauty products. It's every girls dream. And the stores are always so clean and neatly organized it's really easy to find what you need.
Casey G.
5 reviews
I love this store! And their makeup brand is amazing! It lasts allday, the prices are reasonable and they have an amazing rewards program both benefits around your birthday!
Samantha R.
Long Beach, CA
10 reviews
I love the return policy here. Sometimes it's hard to find an employee to help me. The people that work in the benefit section are usually super friendly and really helpful!
Heather R.
Grand Rapids, MI
22 reviews
I love the local girl here in Michigan who works for Ulta! She remembers my name and is just an all around bubbly helpful individual. I enjoy myself every time I go to Ulta!
Maranda C.
555 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I freaking love you Ulta , every check I get I swear I stop by your store near me and buy at least 20 things Everytime it seems like I love everything you sell literally !!
Riki J.
River Forest, IL
104 reviews
Super convenient, I find that this is located in places a lot
If other make up stores aren't. They have all the pricy make up down to the drug store stuff which is awesome.
Arlene C.
San Diego, CA
52 reviews
The first time I bought Nyx lip colors were for my daughter and I. We loved the matte lip colors so much, we ended up going back and buying 5 more for each of us. Love ULTA
Asma A.
144 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love Ulta! It is a great compromise between Harmon and Sephora. You get your affordable and luxury products at one place. Their floor plan and displays are great as well.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us