Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,402 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23402)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Akeylah G.
Adrian, Mi
201 reviews
Some girls at Ulta don't know a thing about makeup! I feel like I'm teaching them something. So it's sad when I have a question and they know nothing! Online shopping is great
Natalie A.
88 reviews
Great store for all beauty essentials. Even got my makeup done there for a tester before buying products. Offers drugstore brands and high end. My go to place for all products
Christina V.
Storm Lake, IA
20 reviews
I have a URBAN DECAY Primer Potion that i absolutely love. Its my go to for glitter and also for my eyeshadows that are light it helps them be more bright and popout more .ūüíĖūüíĖūüíĖ
Maddy J.
2 reviews
ULTA has everything under the sun you could think for anythig beauty. I like their fair price and great quality products. I also like that they have a men's selection as well.
Brook B.
Crittenden, KY
23 reviews
This is one of the best places to shop you can find anything that you need there I love this place I find all my beauty supplies and all the people that work there is so great
Emily A.
Muskego, WI
18 reviews
Ulta is my top store because they don't just have high end products or just drugstore products they have BOTH which I love this is how I find amazing dupes and my holy grails!
Elyssia G.
Bryan, TX
101 reviews
Love Ulta! Great services! Awesome brands! I love the range of affordability. The carry drug store makeup as well as high end, I shop here at least three time every two weeks!
Stacey C.
Mechanicsburg, PA
4 reviews
Nice bright location. The staff is very helpful in finding the right products. Products range in price. I go to Ulta every couple of months to stock up. No improvement needed.
I recently purchased an eye shadow at Ulta. I was very pleased with my shopping experience! The merchandise was orderly, the store was clean and the workers were very helpful.
Christine A.
Orlando, FL
24 reviews
Just bought a NYX lipstick the other day and the shelf was unorganized. That's the only reason I prefer Sephora over Ulta. Other than that the workers seemed nice and helpful
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us