Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,438 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23438)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Renee W.
432 reviews
My daughter found an item that she wanted on the Ultra website a few years ago, so I gave it a shot and ordered it for her. I have had some bad experiences with online ordering, but this company was amazing!! I am now a repeat customer! They are fast and accurate, not to mention the extremely reasonable prices! If you haven't tried shopping with Ultra, you don't know what you are missing!!
Cindy S.
255 reviews
Ulta is a great place to shop for beauty products. I love that they carry drugstore brands, high end brands, and their own line. The coupons and sales for Ulta happen pretty frequently wgich is a plus. Their rewards program is easy to use. Staff at Ulta is a hit or miss though so I cannot give 5 stars; I have had excellent customer service and I have had terrible customer service at Ulta.
Isabella S.
23 reviews
Ulta it is an amazing retailer. They have high-end drugstore and the employees are amazing. The high inside is not the most affordable depending on what you purchase. They also have a drugstore side which is a little more affordable but drugstore make up these days is getting pretty pricey. Overall it's a great store and I definitely recommend you check it out if you have it in your area.
Stephanie M.
Marina, CA
57 reviews
I went into Ulta looking for a new foundation. The sale man was amazing! He color matched me perfectly. Took his time and helped me get the perfect color and brand in my price range.
The only downside was when checking out they only had one cashier. It is the holiday season, they should have way more than one.
Other than that I was very happy and will always go to Ulta for my makeup needs
Lexie B.
Fairmont , WV
55 reviews
I can't say that I've ever been in a helpful Ulta. With the size of the store, I think there should be more employees to assist customers. I like that I have the ability to explore cosmetics without someone hovering over me, but would sometimes like to be able to find someone to ask questions. My local Ulta is ALWAYS operating on low stock for makeup. I love the hair product deals though.
Lindsey T.
Norwalk, CA
49 reviews
If you love purchasing makeup I suggest shopping at ulta rather than sephora . The ulta rewards are a lot better than sephora, at ulta your points add up to get money off your next purchase while at sephora your points only get you sample sized items . I usually purchase everything at ulta and only go to Sephora for brands that aren't at ulta such as Kat von d , Laura mercier , NARS , etc
Mariah C.
Cincinnati, OH
12 reviews
Ulta is definitely my go to store they have just about and anything beauty related. They have makeup, skin care, hair care, etc. I purchase many things from ulta but my two whole grail products that I use right now are my Tarte shape tape concealer that has the best coverage and it makes your skin look flawless. And my favorite highlight palette the Anastasia Pro Highlight kit is my fave
Holly E.
Worcester, MA
19 reviews
My hometown just opened an ULTA & to be honest i do not like Sephora because it just overwhelms me.. Ulta however, I could spend all day in there.. maybe I am just still new to the makeup world because I lightly wear makeup, but i love Ulta it has everything from makeup, hair, nails, perfume, self tanners, hair tools, shampoos, face masks, like anything you need they have it! its heaven.
Maria T.
Miami, FL
132 reviews
Okay first of all I love ulta so much, it's not even funny everytime I go on their website I always end up buying something. I love every palette that I've purchased from ulta they are my favorites. And let me tell you, if you ever want to buy some thing from ulta that you've been wanting then you treat yourself because you deserve it and it's like getting Christmas gifts in your mailbox
Jessi G.
34 reviews
I work here! I love that it is education based and we are encouraged to be friendly and to teach! The downfalls are that we don't have a lot of growth or promotion opportunities, we are missing a few very popular brands like Kat Von D and Cover FX and Makeup Forever, and oftentimes our stores are messy because we spend lots of time with our guests. But overall I enjoy the majority of it!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us