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Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,325 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23325)
Q&A (195)
Media (405)
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PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Melissa B.
Columbus, OH
157 reviews
I get my standby hair and makeup items here. Alsothe ulta line has some wonderful products- check out their concealer/ color corrector pallet and twisted mascara. Both go to products.

My only complaint is that I received freebie sample emails and they consistently did not have them. I complained in store snd online but nothing was evere corrected. I did reduce my visits to Ulta because of this.
Tara S.
Binghamton , NY
13 reviews
Ulta is my go to store for buying new makeup. I love going there because I can either get my drugstore products or I can buy high end products. I can find anything that I used on a daily basis in that store. If I cant find anything I have someone help me. I also love how I can earn points when I spend money. That way when I spend money I earn points to help me save money on my next purchase !!
Kelly C.
56 reviews
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Beauty Junkie Expert
Level 4
I prefer to shop Ulta online. I go to Ulta for the deals on products I am already familiar with. If you are in the market to try something new, do your own research. I've found the associates at Ulta are not as well educated as associates at other beauty stores or counters. Also, I had a coupon for a free blowout to try their salon services, and the stylist didn't even get all of my hair dry.
Olivia C.
Savannah, GA
8 reviews
The one stop shop for every beauty need you could imagine. Makeup and haircare for all budgets and helpful staff that is always willing to let you try a new product. My favorite part about Ulta is that if you do not like the product or see that results that are advertised you can return the product for a full refund. The salon also has well trained hairstylists that always do a wonderful job.
Sierra P.
Muncie, IN
40 reviews
I really love this store because it has a wide range of products such as Kat Von D, Tarte, Too Faced, etc. They are really organized when it comes to store set up and they always keep up stock on their products. When I go in there its like a kid in the candy store. I recommend this store to anyone that purchases makeup products from more high-end departments. Take a look and see what's there!
Natashia M.
68 reviews
The best thing about ulta are the sales and discounts. It's an okay store, it's no Sephora though. I find alot of things, like shampoo, hair dye, perfume, that they sell are overpriced, I find alot of those things cheaper at walmart. Although it's no Sephora, some of their items that are similar or exact are less expensive than Sephora. Overall, I would still shop there when they have sells.
Jenny R.
7 reviews
Ulta has a great combination of prestige and luxury brands. They're much more, how do I put it, approachable than Sephora. The staff is very friendly and is always willing to help if you need to buy from a prestige brand or a drugstore name. The rewards program is also awesome and as a platinum member I get coupons for 20% off my entire purchase including high end brands a few times a year!
Madi G.
Kissimmee, FL
14 reviews
Ulta has both drugstore and higher end brands, so no matter how your wallet is doing, you can find something for you. Sometimes the "deals" they offer aren't really deals at all, and the "coupons" are the ones that try to make you spend more money than you ever would in the first place, but if you're smart and know what you want before you go in the store or online this store is quite good.
Wendy T.
Phoenix, AZ
7 reviews
I'm a big fan of the Ulta sales. You can't beat when they run their buy two get one free on full size styling products. AND, they carry almost everything, so you're sure to find something you'll love. However, in my experience, the sales staff here is not the most helpful. Maybe they are overworked? So be prepared to hunt for what you need on your own and do your homework online beforehand.
Eva M.
147 reviews
I really like Ulta because of the fact that they offer drug store and high end brands. They usually have better promos than Sephora, always featuring a gift with purchase or BOGO. But, 9 times out of 10 the coupons don't work on the products your purchasing. That's the only bummer. I like that the store is so spacious. I will not purchase from the website because I find it lame and chaotic.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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