Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,304 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23304)
Q&A (194)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Cheyenne O.
Saint Louis, MI
95 reviews
Badge Icon
Beauty Junkie Expert
Level 4
This store is great from the app to in store or even online you can find everything from drugstore to high end and they are always having sales ! Which who doesn't love a good sale?!
Andreyah W.
Hollywood, FL
18 reviews
I went to Ulta for the first time during the holidays one year and they had amazing deals!!! I was able to save $60 off of my order! The workers were also very helpful and attentive!
Courtney A.
Adams, NY
143 reviews
Badge Icon
Beauty Junkie Expert
Level 4
The ladies at the Ulta near me are not the friendliest so I avoid going there as often as I would like and purchase online more often. I love the selection they offer and the prices!
Natalie K.
Canton, MI
5 reviews
I love how cheap ulta is. It's my go too place to get make up. My favorite thing is the maybaline mascara. Always goes on so smooth and looks amazing. It gives my lashes extra volume
Ashley S.
191 reviews
I am absolutely addicted to Ulta! I love that you can literally buy all you beauty and personal care needs here and that there is a variety of high end, luxury and drug store brands!
Chelsea P.
Bay, AR
4 reviews
Ulta is the best beauty store they have everything I need! I could shop for days in this store I recently
Bought the urban decay smokey pallet there and I LOVE IT! Best purchase ever
Alantra E.
Bowie, MD
39 reviews
Badge Icon
Beauty Junkie Expert
Level 1
At first I didn't understand the hype about Ulta. Now they get at least $150 monthly from me. I only buy online because I hate going into any store. But they always great promotions.
Rachel E.
Altoona, PA
9 reviews
I LOVE how ulta has a drug store side and a high end side! It's a one stop shop! I'm so excited they're carrying Nars now! If only they would add KVD and Natasha Denona I would FLIP!
Haley W.
Milledgeville, GA
51 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I love that Ulta offers both high end and drugstore. I feel like it gives the opportunity to compare more brands and price points. Overall, I have never had a bad experience in Ulta.
Mariel L.
55 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I love going to ulta! They have a wide range of high end as well as drugstore products! Though I wish they had more high end choices. But other than that I still love shopping there.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us