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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,484 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23484)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jane M.
West Liberty, KY
7 reviews
I love Ulta. I feel like the selection of makeup is wonderful and prices are affordable. I feel like the staff is knowledgeable and helpful although not pushy. I enjoy Ulta very much.
Jennifer I.
Sacramento , CA
238 reviews
I love Ulta. Their employees could use some better training/manners, but I don't go for them anyways. The stores are always nice. Wish they sold more brands that Sephora sells though.
Irene C.
2 reviews
Great affordable makeup! Love how theres a pharmacy style makeup spot right below for all those little pick me ups you dont want to break the bank for! Great fragrance options as well
Stephanie V.
131 reviews
When I don't want to drive all the way to Sephora, Ulta is definitely my 2nd favorite store. It basically has the same stock as Sephora, and sometimes the prices seem a little better.
Bridget B.
Minneapolis, MN
3 reviews
I went to Ulta recently to grab a set of fake lashes for a wedding. They had a great selection and helpful staff who were able to help me choose the correct set and application tools.
Stephanie L.
Effort, PA
2 reviews
The first product I have ever bought from ulta was a too faced chocolate bar palette . I feel inlove with ulta and now my fiancé can't stand the store because I literally live there .
Lexi W.
50 reviews
Ulta is an amazing store. I love going there, they have everything from drugstore to high end make up. The salon is very convient too! They also have good deals and coupons sometimes!
Cheyenne O.
Saint Louis, MI
95 reviews
This store is great from the app to in store or even online you can find everything from drugstore to high end and they are always having sales ! Which who doesn't love a good sale?!
Carolina P.
176 reviews
I love to go to Ulta. It has everything that I need. The best thing of all is that I can use coupons for some brands that I use. I highly recommend Ulta to everyone who loves makeup.
I picked up some hair extensions and they were beautiful, were multifaceted in color and matched my hair perfectly. I marked them down 1 star because they only had a small selection.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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