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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,426 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23426)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Carolina N.
Los Angeles , CA
71 reviews
I love their wide selection from drugstore to high end. It's the perfect store if you want a wide selection of makeup. You can buy a 2 dollar lipstick and a 40 dollar Highlighter. Whatever floats your boat.
Ulta has good prices and the employees are good at helping customers. The prices can be expensive depending on what you get. But overall the store is very nice and has good selections on things people need.
Amber H.
Carrollton, TX
12 reviews
Love love love! I love makeup stores and the way Ulta is set out it is easy to find every product you are looking for. They don't always have everything like Kat Con D, but it even has the drugstore makeup!
Ally D.
4 reviews
Ulta will never disappoint me. I've ordered online various times as well as visited in store and I've always been happy with the products and their pricing. It's my go to place for makeup or any face masks.
Monica G.
Murray, UT
90 reviews
I don't like that they don't do samples like Sephora. But I love that they carry drugstore items. I can spend
hours in here looking at every corner. This is my go to for hair care products as well as makeup

Kim W.
82 reviews
We love Ulta in our household! We are there at least a couple times a month or ordering online. The quality of products are sometimes a little pricey but the quality of products we purchase are so worth it!
Dakota H.
Houston, MS
4 reviews
Ulta is the best!!!! They have everything I need from shampoo and conditioner, to blow dryers and other hot tools that I use in my salon! I love their deals and steals they often offfer to their customers.
Esther B.
Dover Foxcroft, ME
203 reviews
Ulta is my go-to! I've tried shopping elsewhere, like Sephora, but for whatever reason I feel very uncomfortable in there. I also like Ulta's point/reward system MUCH better! I will always go back to Ulta!
Kimmy S.
41 reviews
Depends on where you closest ulta is located but for the most part they are clean and organized and for the most part customer service is great the only thing is that they don't always have enough in stock
Rachel O.
La Follette
12 reviews
This is my hands down all time favorite store! Every time I go I stores or online I always end up ordering multiple products!
They always have great deals going on and they are always well worth the money!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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