Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,474 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23474)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Hailey D.
Washington, PA
9 reviews
I love this store! I love that you can try the products out at the store before you buy it. I also love that the people in the store help and ask questions to try to help you pick the best product for you .
Heather F.
151 reviews
I love Ulta online. I love to browse the sale sections and they always have the greatest and latest from all the cosmetics companies. They also have a lot of gifts with purchase. I also like the Ulta brand.
Savannah S.
81 reviews
Very similar to Sephora and has every product you could possibly want. Love to shop here and always find what I need, and the ladies that work there are always very helpful! I would recommend shopping here!
Andrea S.
Goose Creek, SC
164 reviews
My favorite place in the whole world. Ulta has (almost) every brand I love, making shopping for hair and makeup products quick and easy. The workers are always so nice and the store itself is well organized
Whitney W.
86 reviews
Ulta is always a go to for me and they have just recently opened up one close to me so it's now easier to shop. I never have trouble finding or getting what I need. The staff is always friendly and helpful.
Lizbet M.
19 reviews
Pretty good store as well they have both the high end makeup and the drugstore makeup which. Is a pretty good deal because you can take from really anything you want without having to stop at the drugstore.
Natalia H.
145 reviews
Ulta is the perfect go to store to find anything that you want. I love the monthly magazine they send out with info on all of their new products! Plus they always come with a little sample of random things.
Lacey E.
Barberton, OH
10 reviews
Ulta is something else that I have only seen friends, family and people who make Youtubers videos use. I would very much like to try their products and make a real review!! It's been highly recommend to me.
Carolina N.
Los Angeles , CA
71 reviews
I love their wide selection from drugstore to high end. It's the perfect store if you want a wide selection of makeup. You can buy a 2 dollar lipstick and a 40 dollar Highlighter. Whatever floats your boat.
Elizabeth B.
Lemoore, CA
76 reviews
I LOVE Ulta!! I love their rewards system!! They have a pretty good selection of products and they seem to be adding more brands to their inventory. The staff there isn't always informative but they do try.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us