Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,044 Reviews

Top Questions See all 191 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (24044)
Q&A (191)
Media (416)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Reagan S.
Denham Spgs, LA
207 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Who doesn't love Ulta! Ulta is a store with everything in it a girl could dream of. They have all different types of brands and their prices are amazing!!! Great quality make up and nice people. I would definitely shop there again and again. I was so happy when they opened up one in my area!
Nicole M.
Livingston, NJ
109 reviews
Ulta is my favorite store for all of my beauty products. I like that they have "prestige" brands, as well as brands you can find in the drugstore. Many of their products are very affordable, and you can find anything ranging from hair to nails to skin to makeup. I would recommend this store to anyone!!
Lindsay D.
Chesterfield, VA
5 reviews
My favorite thing about Ulta is the rewards program because they give you actual money off of your next purchases rather than sample products (like Sephora). They carry most of the same brands as Sephora besides a few, and in addition to that they sell drugstore brands, which is nice because you can rack up rewards points on the things that you would normally buy anyway. They also have a hair salon in the back that I have never tried but some of my friends have used these services and loved them. I also like that they send out a catalog every so often with a $3.50 off coupon and updates on sales going on that month. My only complaint is that the staff doesn't automatically help you, you kind of have to seek them out. And again, they don't have ALL of the brands Sephora has.
Heatherr P.
Virginia Beach, VA
6 reviews
The best place to buy a gift for someone or spoil yourself. Walking into this store is never a let down and even online is easy to find anything you're looking for. They offer a wide variety of products of makeup, hair, and bath. An amazing spot to get your hands on the newest beauty trends.
Isabella S.
23 reviews
Ulta it is an amazing retailer. They have high-end drugstore and the employees are amazing. The high inside is not the most affordable depending on what you purchase. They also have a drugstore side which is a little more affordable but drugstore make up these days is getting pretty pricey. Overall it's a great store and I definitely recommend you check it out if you have it in your area.
Stephanie H.
Miami, FL
271 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Just okay for a makeup store. Ulta stores always have friendly employees, but they're never well-stocked and they're generally kind of messy and a little dirty. I like makeup shopping to be sort of an experience, but I don't get those sorts of vibes when I'm shopping at Ulta like I do at Sephora.
Jenna M.
13 reviews
Urban Decay Naked 2 Palette
I love my palette! I'm sad that I've definitely hit pan and used up some of my fav colors. It's such a versatile palette that is easy to apply and blends smoothly. The brush that comes with it is the real MVP. I still use it daily with other palettes. If you're thinking of investing in a Naked palette, you owe it to yourself to try this one first!
Lauren A.
Milwaukie, OR
130 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ulta is the best place to find the widest variety of products! From drugstore to hi-end, to hair care, to skin care. I really love their selections. They also offer some of my fave brands that I can't find at Sephora. However, there are never any workers around to help you find something which is a downer.
Adriana V.
73 reviews
Ultra never disappoints when it comes to either make up or fragrance. I recently purchased a Marc Jacobs daisy fragrance and I like how it lasts long till the very next day. The last price is good as well and I will continue to shop at ultra, even when it comes to hair appointments in the salon.
Lea M.
11 reviews
The Ulta by me is great but theres a store about an hour away, Wilmington NC that is amazing. The manager in there is great! I needed some lipgloss help and she helped me right away even though the store was swamped. I always go there for new makeup i want or just to poke around at whats new
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
230 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us