Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,498 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23498)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Lydia K.
Ocean City
2 reviews
I recently ordered and received the Too Faced Born This Way foundation and it's AMAZING. It stays on all day, doesn't oxidize much if at all, and it's so easy to blend. I highly recommend this for any skin type.
Caitie L.
San Marcos, CA
29 reviews
I picked up a few of their eye shadows recently for some base shades and they're pretty pigmented for ulta brand! They're great with blending as well! Definitely check out their color selection! Love this store!
Hope O.
18 reviews
Love this store. It has a wide variety of products including hair, skin, nails, and makeup. All of the staff seems very friendly. I love how there is a high end section of makeup as well as a drug store section.
Tracie V.
Palos Heights, IL
434 reviews
ULTA is my favorite store to buy makeup, hair, and other beauty products! I also earn points that I can use to get money off future purchases, so it definitely pays to be a part of their free membership program!
Denise F.
Aurora, IL
242 reviews
It Cosmetics full coverage CC cream is amazing! It Can be used as a primer. It also can be used in place of foundation for those days you don't want to do a full facd of makeup. My go to for minimal makeup days.
dahlia m.
133 reviews
love how they have both drugstore & some highend!
the points they give you every time you shop give you discounts and it's great !
the products are always great of course!
their ulta brand isn't that bad either!
Lucia K.
Williamstown, NJ
94 reviews
Purchased a lot of my sisters Christmas gifts from ulta this year they had a lot of good deals and gifts that were perfect for all ages! I love that they don't only sell makeup but appliances and health products
Larissa A.
Laredo, TX
120 reviews
It's literally like the Ultimate Drug Store but only with the beauty section of the drug store! It's ulta C'mon only place where I can find IT Cosmetics brushes & such in store to actually feel them! Love Ulta!!
Kailyn M.
78 reviews
Ulta is amazing and is very affordable there staff is very kind and will color match you no problem! They always are so kind and they have very big selection of products and price ranges ! I shop here every time
J V.
40 reviews
Ulta is great! It has almost everything I look for and every time I go I mange to break the bank a bit. They have so many products and good brands there, I would definitely recommend going when you get a chance.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us