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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,500 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23500)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kristen D.
263 reviews
I absolutely love ULTA. I love the mixture of high end and low end brands. I also really like that they have a salon area too. My favorite part is all the coupons I receive & being able to redeem points for cash!
Ellen H.
171 reviews
I'm new to shopping at ulta but they have great sales online and in the store too. They also have a great rewards program. I like going to ulta because of the range of brands they have from drugstore to high end.
Caitlynn B.
6 reviews
I tried the ulta foundation and conclear. I never used ulta brand before so though why not give it a try and let's just say love! Both are full coverage steak free. Lasts all day doesn't make me oily or anything.
Alexandra E.
Wshngtn Xing, PA
4 reviews
I went to ULTA after the holiday season, and I got a really good deal on a NYX advent calendar with a bunch of minis. I also got to use my points from shopping there previously! I love that points = cash at ULTA.
Heather G.
Clintwood, VA
33 reviews
I love Ulta. Their rewards program is a major plus for me. You get points for spending money which leads to money off future purchases. I do wish they carried more brands like Kat Von D, but I love love love Ulta
Rachel B.
202 reviews
Good variety of makeup brands, also at a good variety of price points! Relatively knowledgable employees, and great specials if you follow them closely! A good place to go if you want to explore different brands.
Carrie G.
Alabaster, AL
219 reviews
This is one of my favorite stores to shop for beauty products. I love that they have a mixture of drugstore and high end products. They always send great coupons and I have been a platinum member for 2 years now.
Mandi A.
66 reviews
I give half my money to ULTA lol. It's awesome if you have a large variety in taste, because there's hair care an high end and drugstore and skin care all in one place. It's a combiner, well rounded beauty store.
Allie M.
Lombard, IL
58 reviews
My favorite thing about Ulta tbh is their clearance section. Also their gift kits are really well priced. They have a huge selection, all of things I'd usually buy online because of their inavailability in store.
Law School L.
20 reviews
Not impressed. I went in with the purpose of spending a considerable amount of money, and I couldn't get anyone to help me. Finally found a worker with caked makeup and she shrugged me off... Won't be going back.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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