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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,022 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24022)
Q&A (190)
Media (414)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Tracy W.
Modesto, CA
412 reviews
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Beauty Junkie Expert
Level 5
Love Ulta! Best rewards program in the beauty retailers! Giving me an Ulta Credit card....whoa did some damage with that! We have two here, one is on point and rarely out of stock with great employees, one has rude employees and always out of everything and messy. But overall, Ulta is on point.
Yos A.
Downers grove
5 reviews
This is one of my go to make up stores, it is inexpensive and sells quality makeup. I love this store, I shop here very often to find my favorite brands, such as nyx, body shop and various hair products. The best thing of all is that ultra offers a reward program that records points of how much you spend and then gives you money back that you can use to purchase more products. 10 out of 10 would recommend.
Grace N.
Eden Prairie, MN
41 reviews
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Beauty Junkie Expert
Level 4
So many drugstore and high end brands all in one place and it's amazing! They also have the best deals on top drugstore brands and I love how every week they have a coupon. Employees are always very friendly and helpful. I love Ulta and I definitely recommend shopping here for your makeup fix!
Caitlyn S.
Clarksville , TN
138 reviews
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Beauty Junkie Expert
Level 4
I always get my brows done at ulta. I love that they have high end brands and then they also have drug store brands so you can get whatever you want. The staff is eager and helps you pick the right makeup for your personal needs. They have a lot of hair products and skincare products and they have a reward point system that I love !
Kacie K.
Long Beach, CA
34 reviews
Ulta is just okay. I love that it's not as crowded as it's popular competitors and that they carry drugstore brands, just in case I'm not feeling like spending so much. People are friendly but I always feel like I'm on my own when I walk in. And once, they had a promo where you were supposed to get a free robe with the purchase of a perfume set and they ran out of the robes. And didn't offer me anything else. So sad.
Nataliya D.
Grimes, IA
108 reviews
The heaven of makeup and all beauty products. Love the point rewards program but can be dangerous. The selection is great and Ulta does host a number of events. I am a bit fan of their gift sets, which are available year round and offer travel and smaller sizes to try more expensive products.
Shari R.
100 reviews
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Beauty Junkie Expert
Level 4
Ulta, like Sephora, is a great one stop shop! I buy my hair products here, my makeup here, skincare, perfume, etc. I just love them! Not to mention there's one walking distance from my house. They always have some kind of coupon or buy one, get one sale which makes them alright with me... and my pocketbook. Love!
Brandy D.
417 reviews
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Beauty Junkie Expert
Level 5
The Ulta closest to me, I can't stand going into that store. They are so rude and no help whatsoever. They never have what I need or want in stock. I have ask employees questions and they just stare at me not knowing anything. Lord help if you ask for a sample of something. They are super stingy..
Evaa P.
Oklahoma City, OK
9 reviews
I placed an order like I have before in the past and I've never had a problem and when I did,one item was not in the box I called Ulta and they resolved it for me no hassles! Thank you Ulta and for all the hard-working people that work in your customer service department for resolving my issue.
Rachel A.
Carmichaels, PA
2 reviews
Ulta is my go-to makeup store. The selection can't be beat. It's like a drugstore and a high-end makeup counter had a child together. I can grab my high-end foundation and drugstore mascara at the same time. Plus if you sign up for their rewards program, you get money for every dollar you spend that you can spend on more makeup! The only thing I wish they had were more brands such as Milani and Kat von D.
Stephanie O.
Lehigh Acres, FL
14 reviews
Is this like a cheaper version of Sephora? Does it still offer the same quality?
Jazmin J.
8 reviews
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Beauty Junkie Expert
Level 3
What products do you recommend for contouring for beginners?
Ashley S.
Woodhaven, NY
12 reviews
I love ulta! Who else loves ulta?
Celia A.
S Richmond Hl, NY
85 reviews
Are ulta products any good? Good quality?
Molly S.
Chesapeake , VA
70 reviews
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Beauty Junkie Expert
Level 3
Is ULTA similar to a Sephora?

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