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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,044 Reviews

Top Questions See all 191 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24044)
Q&A (191)
Media (416)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Meagan G.
New York, NY
39 reviews
Ulta is the best beauty store ever! They literally have everything you can think of in their store that is beauty related. I love how some products are exclusively sold at Ulta. They have great deals around the holidays as well and the store is always well kept. Their website is easy to navigate as well.
M M.
Springfield, MA
93 reviews
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Beauty Junkie Expert
Level 2
Absolutely love the application of this product and the colors! Bought this product on a whim and wasn't sure if I would like it or not, but I actually love it so much I bought different a few different shades Would 100% recommend
Priscilla L.
Henderson, NV
3 reviews
Ultra has so much to chose from that I always get so overwhelmed with joy. If I could live at UNITA it would be next to the benefit brow area right by the Urban decay all nighter foundation. I can never go wrong when going to ultra. They don't ever have a rude attitude and the store is lovely.
Amanda G.
murray, KY
162 reviews
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Beauty Junkie Expert
Level 3
I am so happy that we now have an ukta only 60 miles away. I am from a rural area and feel like ulta helped bring beauty to my door. I love to go in there and explore new products. I really enjoy the fact that I can get high end as well as drug store items, and hair care all in one place! the staff is very helpful.
Laura C.
Buffalo, NY
92 reviews
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Beauty Junkie Expert
Level 3
Ulta is probably my favorite makeup store because they carry a wide range of brands in various different price ranges. They carry everything from hair dye to nail polish to eye shadow palettes. Also, they tend to have nice gift sets, especially around the holidays, that they do not sell elsewhere.
Reily W.
18 reviews
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Beauty Junkie Expert
Level 1
I absolutely LOVE Ulta beauty. The staff there is so upbeat and ready to help whenever you ask. The only cons I find is the prices are high but you get what you pay for! I definitely recommend shopping there for your makeup products and all other beauty products. They have an amazing selection.
Ashley J.
Graham, WA
27 reviews
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Beauty Junkie Expert
Level 1
Every time I've gone in I haven't really had a good customer service experience. I LOVE the store because it has an awesome selection between drug store and high end products as well as body care! Only downside is I feel like if I have a question or concern, they don't seem very eager to help.
Katie W.
Macedonia, OH
49 reviews
This place had everything you'd want as far as beauty supplies and they do hair and make up for events as well. Unless you have a coupon, however, it can be pretty expensive and coupons don't work on everything. If you need a specialty item, get it here, otherwise you may have cheaper options
Emilie T.
Kent, OH
41 reviews
Ulta is a really great makeup store, they also have other beauty products not just make up. They also have good service they have a salon, Brow Bar, they will do your makeup for special occasions and so on. They usually have good deals on their products and you end up saving money. There are certain brands and that aren't available at Ulta that I would think should be there, but they're not. The employees are always friendly and helpful!
Cayla H.
Knoxville, TN
308 reviews
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Beauty Junkie Expert
Level 4
I'm absolutely in love with ulta, Sephora please forgive me since I'm an employee.. hehe, but I love them both the same. I love that they have exclusive products from certain brands an they also offer drugstore brands as well such as NYX which is one of my favorites, but usually when i go into Ulta I spend hours just looking at all the amazing products they have an their brow bar an salon are both amazing as well.
Jasmin P.
San Antonio, TX
115 reviews
In your opinion, do you think the price is worth the product?
Brittney K.
Greenville, MI
39 reviews
Ulta or sephora? Which products are your favorites?
teffany  m.
Houston , TX
8 reviews
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Beauty Junkie Expert
Level 1
Is it better than sephora?
susan t.
Ocala , FL
194 reviews
What your favorite product you get
Paige C.
Winter Spgs, FL
60 reviews
What is your favorite thing about ulta and why??

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