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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,032 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24032)
Q&A (190)
Media (414)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Brooke L.
108 reviews
Ulta has a great selection of drug store brands and higher end make up brands. They have a wide range of products for hair, nails, face, perfume, make up, etc. and offer services like waxing, hair appointments, and facials. The employees are generally very helpful and knowledgeable about the different products.
Ulta is my store ! I feel as though it's best for someone that loves high end makeup and low end makeup. You have so many options when walking in the store. You can go for something that is cheap or expensive. When I started using makeup, ulta was the first store I turned to. I first started using drug store makeup, and later as I got better at using products. A person that worked there, was so useful and she showed me what great products for high end makeup came out. The first big pallet I bought was the tarte eye shadow in bloom and I fell in love. It's so sad to see that there aren't that many Ulta's in Chicago but I recently heard that there is one
Opening near by and I'm so grateful for it.
Catherine E.
66 reviews
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Beauty Junkie Expert
Level 1
Ulta isn't my favorite beauty store, but I do like the brands that they carry and the people there are always very nice and helpful. I also like that they have an efficient and easy to use rewards program and I plan on shopping there more, but their store locations are not as convenient or as concentrated as other cosmetic stores.
Megan R.
Greenacres, FL
86 reviews
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Beauty Junkie Expert
Level 2
I love Ulta! they have the best rewards programs and often do good deals as well. Their app is a must have. They have a good mix of high end and drug store products. Their return policy is not good without a receipt and their customer service online could be a lot better, but I do shop here the most often for makeup
Carrie C.
Camas, WA
163 reviews
I love Ulta. It can be a bit intimidating with so many products. They have a rewards program and regular coupons and deals which helps to make it more affordable. I have been shopping here for quite a while. I am slowly adding to my collection, so it is a good place to check out new products.
Jordan B.
Port Charlotte, FL
10 reviews
I recently purchased Cake Beauty Velveteen Hand Creme and was impressed with the quality of this brand product. Its a hard to find brand and recently Ulta started carrying it online. The creme is great for the driest of skin, very moisturizing without being greasy, it smells great and is very portable - great for travel! I will be repurchasing.
courtney m.
Columbia, SC
123 reviews
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Beauty Junkie Expert
Level 4
I absolutely love Ulta! honestly the sales they have are really good and the variety of products they sell are amazing. I like how they sell high end and lower end beauty products at reasonable prices. although if their products are not on sale I find that they are typically too pricey for me.
Kathlyn Karla A.
San Jose, CA
30 reviews
Honestly, best place ever to get a mix of high-end and drugstore make up without the hectic shoppers crowding around areas of your interest. It's calm and it's a perfect setting for workers to help you. BUT most of the time, only when you ask for it is when you can get some legit help. Overall, best place to go to if you wanna avoid long lines and over-crowded stores!
Ashley N.
Conway, SC
14 reviews
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Beauty Junkie Expert
Level 1
I really enjoy shopping at Ulta stores. I particularly like their products from Tarte and NYX. They do a good job of keeping products stocked and displayed. They carry higher end makeup as well as drugstore versions, which is convenient if you don't want to spend a lot of money when you go in.
Courtney B.
Hancock, ME
134 reviews
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Beauty Junkie Expert
Level 1
Ulta is my second favorite beauty place to go,and this is because the service is a little better and you can find products a little bit easier. The only con's are they don't carry everything the same as Sephora so yes this store is usually what I get things I can get cheaper or can't get at all at Sephora.
Leea S.
Scranton, PA
174 reviews
Is this just a store that sells cosmetics or is it a brand of cosmetics?
Granite City
How do we get the free stuff
Demetria B.
Milwaukee, WI
22 reviews
What's your favorite item(s) to buy from ulta?
Amber K.
Norcross, GA
36 reviews
Do you guys find that the longer an Ulta is open the junkier the store becomes?
Kristine A.
Chicago, IL
277 reviews
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Beauty Junkie Expert
Level 4
I feel like the salespeople at the ones I've been to are always a bit snooty and not very friendly.

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